Columbia vs Kathmandu:Which is more popular by branded search?
In August 2026, Kathmandu had more branded searches than Columbia among fleece brands worldwide. Kathmandu was estimated to have 823K branded searches compared to Columbia’s 880, and held an 11.4% Share of Search versus Columbia’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Columbia or Kathmandu?
Compare the fleece brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Kathmandu | Columbia |
|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Nov 2025 | 33.5% | 27.4% | 33.5% | 5.5% | <0.01% |
| Dec 2025 | 31.2% | 31.2% | 31.2% | 6.3% | <0.01% |
| Jan 2026 | 33.5% | 27.5% | 33.5% | 5.5% | <0.01% |
| Feb 2026 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Mar 2026 | 40.6% | 22.2% | 27.2% | 10% | <0.01% |
| Apr 2026 | 41.7% | 22.9% | 22.9% | 12.5% | 0.01% |
| May 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Jun 2026 | 40.6% | 22.3% | 22.3% | 14.8% | 0.01% |
| Jul 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Aug 2026 | 37.9% | 25.3% | 25.3% | 11.4% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Columbia and Kathmandu comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among fleece brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide moved from 6.2% to 11.4%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for fleece brands worldwide in August 2026?
2 changes
In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%.
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.