Brandwave

Columbia vs Salomon:Which is more popular by branded search?

In August 2026, Salomon had more branded searches than Columbia among hiking boots worldwide. Salomon was estimated to have 137K branded searches compared to Columbia’s 880, and held a 15.7% Share of Search versus Columbia’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among hiking boots worldwide in August 2026Which is more popular in search, Columbia or Salomon?
Columbia0.1%880 searches
vs
Salomon15.7%137K searches

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Which is more popular in search, Columbia or Salomon?

Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Columbia and Salomon among hiking boots worldwide, by month

Share of Search by month for Salomon, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonKEENSCARPAColumbiaLa Sportiva
Oct 202583.6%11.8%3.2%1.3%0.06%0.07%
Nov 202585.6%10.3%2.8%1.1%0.11%0.07%
Dec 202583.7%11.9%3%1.3%0.08%0.08%
Jan 202681.6%13.7%3%1.5%0.09%0.09%
Feb 202682.1%12.7%3.6%1.5%0.07%0.09%
Mar 202682.9%12.5%3.2%1.2%0.08%0.08%
Apr 202682.9%12.1%3.6%1.2%0.09%0.07%
May 202681.7%13.3%3.8%1.1%0.08%0.07%
Jun 202681.9%13.5%3.4%1%0.07%0.06%
Jul 202679.2%15%4.3%1.4%0.1%0.07%
Aug 202678.9%15.7%3.8%1.4%0.1%0.07%
Sep 2026——————

How has the Columbia and Salomon comparison changed over the last 12 months?

  • Salomon was ahead of Columbia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Columbia’s estimated Share of Search among hiking boots worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 480 to 880.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking boots worldwide moved from 11.8% to 15.7%, and its estimated monthly branded searches moved from 93.4K to 137K.

How did search popularity change for hiking boots worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hiking boots worldwide, from 15% to 15.7%.

  2. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Columbia

1 branded search term

  • columbia nz

Salomon

4 branded search terms

  • hiking boots salomon
  • salomon com
  • salomon hiking shoes
  • salomon x ultra

How the Brand Demand Index is measured

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