Brandwave

How popular isKEEN in search?

In September 2026, there were an estimated 32.9K branded searches for KEEN worldwide which is up 33.2% over the last 12 months. KEEN holds 0.54% estimated Share of Search among hiking shoe brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HOKA82%
  2. Altra11%
  3. Columbia4.9%
  4. Merrell1.5%
  5. KEEN0.54%
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Which hiking shoe brands compete with KEEN?

KEEN against hiking shoe brands worldwide, by month

Share of Search by month for HOKA, Altra, Columbia, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthHOKAAltraColumbiaMerrellKEEN
Oct 202585.8%7.7%5.2%0.85%0.46%
Nov 202582.4%7.4%9.1%0.67%0.45%
Dec 202585%6.2%7.6%0.69%0.46%
Jan 202683%9.1%6.1%1.2%0.55%
Feb 202685.4%7.7%5.1%1.3%0.56%
Mar 202685.7%9.4%3.4%1%0.46%
Apr 202685.5%9.4%3.4%1.3%0.46%
May 202685.2%9.4%3.4%1.5%0.46%
Jun 202686.9%7.8%3.5%1.3%0.47%
Jul 202684.2%9.2%4.1%1.9%0.56%
Aug 202684.6%9.3%4.2%1.5%0.46%
Sep 202682%11%4.9%1.5%0.54%

  1. 1.HOKA

    82%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  2. 2.Altra

    11%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Columbia

    4.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Merrell

    1.5%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.KEEN

    0.54%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between KEEN and its closest rivals

Every comparison with KEEN

How has branded search demand for KEEN changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KEEN worldwide rose from 24.7K to 32.9K.
  • Across the 12 months ending September 2026, KEEN’s estimated Share of Search among hiking shoe brands worldwide held steady, from 0.46% to 0.54%.

How did search popularity change for hiking shoe brands worldwide in September 2026?

  1. In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 9.3% to 11%.

  2. In September 2026, Columbia gained estimated Share of Search among hiking shoe brands worldwide, from 4.2% to 4.9%.

  3. In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 84.6% to 82%.

  4. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

Where does KEEN compete?

KEEN is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof boots brands7th of 70.17%Show ranking
Steel toe boot brands5th of 70.28%Show ranking
Hiking shoe brands5th of 50.54%Shown above
Hiking footwear brands5th of 62.6%Show ranking
Hiking boots5th of 62.5%Show ranking

How is KEEN measured?

Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hiking boots keen
  • keen hiking shoes

Do you work for KEEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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