Brandwave

Cressi vs KEEN:Which is searched more?

In September 2026, Cressi had more branded searches than KEEN among water shoes worldwide. Cressi had about 33,100 branded searches, while KEEN had 14,800. Cressi made up 6.7% of all water shoe searches we track, and KEEN accounted for 3%. These are worldwide searches for English-language branded terms.

Share of searches among water shoes worldwide in September 2026Is Cressi or KEEN more popular in search?
Cressi6.7%33.1K searches
vs
KEEN3%14.8K searches

Follow Cressi vs KEEN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Cressi or KEEN more popular in search?

Compare the water shoes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cressi and KEEN among water shoes worldwide, by month

Share of searches by month for Cressi, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedoMerrellCressiBody GloveKEENAqua SphereALEADER
Oct 202580%5%4.8%5.9%2.6%1.4%0.21%
Nov 202580.7%4.1%4.9%5.9%2.7%1.5%0.31%
Dec 202577.1%3.9%4.6%10.4%2.5%1.1%0.3%
Jan 202673.7%5.6%4.4%12.1%2.4%1.3%0.43%
Feb 202680%6%3.9%5.9%2.6%1.2%0.28%
Mar 202678.1%6%4.7%7%2.6%1.4%0.28%
Apr 202678.1%7.3%4.7%5.7%2.6%1.4%0.28%
May 202678.4%7.3%4.7%5.8%2.1%1.4%0.31%
Jun 202677.1%5.9%6.9%5.7%2.1%1.4%0.86%
Jul 202675.6%7.1%6.8%5.6%2%1.7%1.2%
Aug 202673.3%8.4%8.1%5.4%2.4%1.6%0.83%
Sep 202674.1%8.5%6.7%5.5%3%1.6%0.73%

How has the Cressi and KEEN comparison changed over the last 12 months?

3 findings
  • Cressi was ahead of KEEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cressi’s share of searches among water shoes worldwide moved from 4.8% to 6.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, KEEN’s share of searches among water shoes worldwide moved from 2.6% to 3%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for water shoes worldwide in September 2026?

2 changes
  1. In September 2026, KEEN gained share of searches among water shoes worldwide, from 2.4% to 3%.

  2. In September 2026, Cressi lost share of searches among water shoes worldwide, from 8.1% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cressi’s and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cressi

1 branded search term

  • cressi

KEEN

1 branded search term

  • hiking boots keen

How the Brand Demand Index is measured

Other head-to-heads among water shoes

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.