Brandwave

How popular isKEEN in search?

In September 2026, there were an estimated 32.9K branded searches for KEEN worldwide which is up 33.2% over the last 12 months. KEEN holds 0.35% estimated Share of Search among waterproof boots brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Skechers65.7%
  2. Clarks16.1%
  3. Merrell7.3%
  4. Ariat7.2%
  5. Columbia2.6%
  6. Hunter0.65%
  7. KEEN0.35%
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Which waterproof boots brands compete with KEEN?

KEEN against waterproof boots brands worldwide, by month

Share of Search by month for Skechers, Clarks, Merrell, Ariat, Columbia, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthSkechersClarksMerrellAriatColumbiaHunterKEEN
Oct 202565.1%15.9%7%7.2%3.9%0.64%0.26%
Nov 202562.8%15.4%6.5%8.4%6.3%0.42%0.21%
Dec 202560.9%14.9%6.5%10%6.9%0.49%0.23%
Jan 202664.3%15.8%7.1%7.1%4.9%0.64%0.26%
Feb 202664.8%15.8%7.3%7.1%3.9%0.78%0.32%
Mar 202665.7%16.1%7.6%7.2%2.4%0.79%0.29%
Apr 202665.9%16.1%7.5%7.2%2.2%0.8%0.32%
May 202670.2%14.1%6.8%6.3%1.7%0.57%0.31%
Jun 202665.5%16%8.5%7.2%1.8%0.65%0.35%
Jul 202662.4%18.7%8.6%6.9%2.1%0.76%0.46%
Aug 202663.7%19%7.2%7%2.2%0.63%0.34%
Sep 202665.7%16.1%7.3%7.2%2.6%0.65%0.35%

  1. 1.Skechers

    65.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Clarks

    16.1%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.9 points.

  3. 3.Merrell

    7.3%

    Held 3rd. 680K estimated branded searches, -1.3% vs prior month. Share +0.1 points.

  4. 4.Ariat

    7.2%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Columbia

    2.6%

    Held 5th. 245K estimated branded searches, +17.2% vs prior month. Share +0.5 points.

  6. 6.Hunter

    0.65%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.KEEN

    0.35%

    Held 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KEEN and its closest rivals

Every comparison with KEEN

How has branded search demand for KEEN changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KEEN worldwide rose from 24.7K to 32.9K.
  • Across the 12 months ending September 2026, KEEN’s estimated Share of Search among waterproof boots brands worldwide held steady, from 0.26% to 0.35%.

How did search popularity change for waterproof boots brands worldwide in September 2026?

  1. In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 63.7% to 65.7%.

  2. In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 19% to 16.1%.

  3. Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in September 2026.

  4. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

Where does KEEN compete?

KEEN is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof boots brands7th of 70.35%Shown above
Steel toe boot brands6th of 70.57%Show ranking
Hiking shoe brands5th of 50.64%Show ranking
Hiking boots5th of 62.3%Show ranking
Hiking footwear brands5th of 62.6%Show ranking

How is KEEN measured?

Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hiking boots keen
  • keen hiking shoes

Do you work for KEEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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