Brandwave

KEEN vs La Sportiva:Which is more popular by branded search?

In August 2026, KEEN had more branded searches than La Sportiva among hiking boots worldwide. KEEN was estimated to have 33.2K branded searches compared to La Sportiva’s 590, and held a 3.8% Share of Search versus La Sportiva’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among hiking boots worldwide in August 2026Which is more popular in search, KEEN or La Sportiva?
KEEN3.8%33.2K searches
vs
La Sportiva0.07%590 searches

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Which is more popular in search, KEEN or La Sportiva?

Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KEEN and La Sportiva among hiking boots worldwide, by month

Share of Search by month for KEEN, La Sportiva. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonKEENSCARPAColumbiaLa Sportiva
Oct 202583.6%11.8%3.2%1.3%0.06%0.07%
Nov 202585.6%10.3%2.8%1.1%0.11%0.07%
Dec 202583.7%11.9%3%1.3%0.08%0.08%
Jan 202681.6%13.7%3%1.5%0.09%0.09%
Feb 202682.1%12.7%3.6%1.5%0.07%0.09%
Mar 202682.9%12.5%3.2%1.2%0.08%0.08%
Apr 202682.9%12.1%3.6%1.2%0.09%0.07%
May 202681.7%13.3%3.8%1.1%0.08%0.07%
Jun 202681.9%13.5%3.4%1%0.07%0.06%
Jul 202679.2%15%4.3%1.4%0.1%0.07%
Aug 202678.9%15.7%3.8%1.4%0.1%0.07%
Sep 2026——————

How has the KEEN and La Sportiva comparison changed over the last 12 months?

  • KEEN was ahead of La Sportiva in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking boots worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches moved from 25K to 33.2K.
  • Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among hiking boots worldwide held steady at 0.07%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for hiking boots worldwide in August 2026?

  1. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using KEEN’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KEEN

3 branded search terms

  • hiking boots keen
  • keen hiking shoes
  • keenfootwear com

La Sportiva

1 branded search term

  • la sportiva nz

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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