Bogs vs KEEN:Which is more popular?
In September 2026, Bogs had more branded searches than KEEN among waterproof boots brands worldwide. Bogs had about 301,000 branded searches, while KEEN had 14,800. Bogs made up 2.7% of all waterproof boots brand searches we track, and KEEN accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, KEEN appeared in three of the five answers and Bogs in two. KEEN was mentioned before Bogs in every answer that named either.
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Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KEEN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bogs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN was listed before Bogs in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boots brand should I buy?”
Asked ChatGPT
“What are the best waterproof boots brands?”
Asked ChatGPT
“What's the best waterproof boots brand for wet weather?”
Searched Google, AI Overview
“waterproof work boots”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bogs or KEEN more popular in search?
This chart shows how often people search Google for Bogs and KEEN by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bogs, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Timberland | Clarks | Ariat | Bogs | Columbia | Hunter | Merrell | KEEN | Salomon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 12% | 5.4% | 2.9% | 2.9% | 0.48% | 0.22% | 0.12% | 0.06% |
| Nov 2025 | 45.3% | 30.3% | 11.1% | 6.1% | 2.2% | 4.5% | 0.3% | 0.13% | 0.09% | <0.01% |
| Dec 2025 | 44.1% | 29.5% | 10.8% | 7.2% | 2.7% | 5% | 0.36% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 48.6% | 26.6% | 11.9% | 5.3% | 2.9% | 3.7% | 0.48% | 0.26% | 0.12% | 0.01% |
| Feb 2026 | 51.4% | 23% | 12.6% | 5.7% | 3.1% | 3.1% | 0.62% | 0.34% | 0.15% | <0.01% |
| Mar 2026 | 56.8% | 17% | 13.9% | 6.3% | 2.8% | 2% | 0.69% | 0.31% | 0.14% | <0.01% |
| Apr 2026 | 56.9% | 17% | 13.9% | 6.3% | 2.8% | 1.9% | 0.69% | 0.38% | 0.14% | <0.01% |
| May 2026 | 61.8% | 15.1% | 12.4% | 5.6% | 2.5% | 1.5% | 0.5% | 0.41% | 0.12% | <0.01% |
| Jun 2026 | 59.3% | 14.5% | 14.5% | 6.5% | 2.4% | 1.7% | 0.59% | 0.39% | 0.14% | <0.01% |
| Jul 2026 | 53.1% | 19.4% | 15.9% | 5.8% | 2.6% | 1.8% | 0.64% | 0.53% | 0.16% | <0.01% |
| Aug 2026 | 53.2% | 19.5% | 15.9% | 5.9% | 2.6% | 1.8% | 0.53% | 0.43% | 0.13% | <0.01% |
| Sep 2026 | 54.7% | 20% | 13.4% | 6% | 2.7% | 2.2% | 0.54% | 0.36% | 0.13% | <0.01% |
How has the Bogs and KEEN comparison changed over the last 12 months?
3 findings
- Bogs was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bogs’ share of searches among waterproof boots brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, KEEN’s share of searches among waterproof boots brands worldwide moved from 0.12% to 0.13%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for waterproof boots brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bogs worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bogs’ and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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