KEEN vs LOWA:Which is more popular by branded search?
In August 2026, LOWA had more branded searches than KEEN among hiking footwear brands worldwide. LOWA was estimated to have 39.7K branded searches compared to KEEN’s 33.2K, and held a 4.4% Share of Search versus KEEN’s 3.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, KEEN or LOWA?
Compare brands that offer footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LOWA, KEEN. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | LOWA | KEEN | SCARPA |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 11.3% | 4% | 3% | 1.2% |
| Nov 2025 | 82.1% | 9.9% | 4.2% | 2.7% | 1.1% |
| Dec 2025 | 80.5% | 11.4% | 4% | 2.9% | 1.3% |
| Jan 2026 | 78% | 13.1% | 4.6% | 2.9% | 1.4% |
| Feb 2026 | 78.5% | 12.1% | 4.5% | 3.5% | 1.4% |
| Mar 2026 | 79.8% | 12% | 4% | 3.1% | 1.1% |
| Apr 2026 | 79.9% | 11.7% | 3.7% | 3.4% | 1.2% |
| May 2026 | 78.8% | 12.8% | 3.7% | 3.6% | 1.1% |
| Jun 2026 | 79.7% | 13.1% | 2.9% | 3.3% | 1% |
| Jul 2026 | 76.3% | 14.4% | 3.7% | 4.1% | 1.4% |
| Aug 2026 | 75.6% | 15% | 4.4% | 3.6% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the KEEN and LOWA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: KEEN took it in June 2026, LOWA took it in August 2026.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide moved from 3% to 3.6%, and its estimated monthly branded searches moved from 25K to 33.2K.
- Across the 11 months ending August 2026, LOWA’s estimated Share of Search among hiking footwear brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 32.5K to 39.7K.
How did search popularity change for hiking footwear brands worldwide in August 2026?
2 changes
In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KEEN’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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