Columbia vs The North Face:Which is more popular by branded search?
In August 2026, The North Face had more branded searches than Columbia among jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Columbia’s 880, and held a 22.7% Share of Search versus Columbia’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Columbia or The North Face?
Compare the jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Barbour | Canada Goose | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 19.8% | 24.2% | 13.2% | 13.2% | <0.01% |
| Nov 2025 | 25.9% | 21.2% | 25.9% | 9.5% | 17.4% | <0.01% |
| Dec 2025 | 24.3% | 24.3% | 24.3% | 10.9% | 16.3% | <0.01% |
| Jan 2026 | 27.3% | 22.3% | 27.3% | 8.1% | 14.9% | <0.01% |
| Feb 2026 | 32.3% | 21.6% | 26.4% | 7.9% | 11.8% | <0.01% |
| Mar 2026 | 36.2% | 19.8% | 24.2% | 10.8% | 8.9% | <0.01% |
| Apr 2026 | 38.5% | 21.1% | 21.1% | 11.6% | 7.7% | 0.01% |
| May 2026 | 37.6% | 20.6% | 25.1% | 9.2% | 7.5% | <0.01% |
| Jun 2026 | 41.3% | 22.6% | 22.6% | 6.8% | 6.8% | 0.01% |
| Jul 2026 | 39.3% | 21.5% | 26.3% | 6.5% | 6.5% | 0.01% |
| Aug 2026 | 34.1% | 22.7% | 22.7% | 10.2% | 10.2% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Columbia and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among jackets worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide moved from 24.2% to 22.7%, and its estimated monthly branded searches moved from 3.4M to 1.8M.
How did search popularity change for jackets worldwide in August 2026?
3 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.
In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbia
1 branded search term
- columbia nz
The North Face
1 branded search term
- the north face
Put your own brand in this comparison
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