Brandwave

How popular isColumbia in search?

In September 2026, there were an estimated 245K branded searches for Columbia worldwide which is down 33.1% over the last 12 months. Columbia holds 4.4% estimated Share of Search among waterproof jacket brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Patagonia49.2%
  2. Barbour21.9%
  3. Helly Hansen9.9%
  4. Carhartt8.1%
  5. Rab6.6%
  6. Columbia4.4%
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Which waterproof jacket brands compete with Columbia?

Columbia against waterproof jacket brands worldwide, by month

Share of Search by month for Patagonia, Barbour, Helly Hansen, Carhartt, Rab, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaBarbourHelly HansenCarharttRabColumbia
Oct 202549.7%22.2%10%10%3.7%4.4%
Nov 202546.9%17.2%11.4%14.1%3.4%7%
Dec 202543.4%19.4%10.6%15.9%3.2%7.4%
Jan 202651.3%15.3%12.6%10.3%4.6%5.8%
Feb 202656.2%13.8%11.3%7.5%6.2%5%
Mar 202659.6%17.8%8%5.4%5.4%3.9%
Apr 202659.1%17.8%7.9%4.3%6.5%4.3%
May 202660.7%14.9%10%3.7%6.7%4.1%
Jun 202665.3%10.7%8.8%3.9%7.2%4.1%
Jul 202664.3%10.6%8.6%3.9%8.6%4%
Aug 202656.7%17%9.3%5.1%7.6%4.3%
Sep 202649.2%21.9%9.9%8.1%6.6%4.4%

  1. 1.Patagonia

    49.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -7.5 points.

  2. 2.Barbour

    21.9%

    Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.9 points.

  3. 3.Helly Hansen

    9.9%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. 4.Carhartt

    8.1%

    Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.

  5. 5.Rab

    6.6%

    Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Columbia

    4.4%

    Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.1 points.

Compare search popularity between Columbia and its closest rivals

Every comparison with Columbia

How has branded search demand for Columbia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 366K to 245K.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof jacket brands worldwide peaked at 7.4% in December 2025 and was lowest at 3.9% in March 2026.
  • Across the 12 months ending September 2026, Columbia fell from 5th to 6th among waterproof jacket brands worldwide.

How did search popularity change for waterproof jacket brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.

  2. In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.

  3. In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.

  4. In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.7% to 49.2%.

  5. In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.

  6. Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.

Where does Columbia compete?

Columbia is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets6th of 62.1%Show ranking
Outdoor clothing brands6th of 92.4%Show ranking
Fleece brands5th of 52.5%Show ranking
Waterproof boots brands4th of 72.8%Show ranking
Waterproof jacket brands6th of 64.4%Shown above
Hiking shoe brands3rd of 54.9%Show ranking
Backpack cooler brands3rd of 714.9%Show ranking
Base layer brands3rd of 615.5%Show ranking
Softshell jacket brands2nd of 334.6%Show ranking
Hiking boots2nd of 622.6%Show ranking

How is Columbia measured?

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • columbia jacket
  • columbia sportswear

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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