Fleece brands:Which brands are most popular in search?
In August 2026, Patagonia was the most searched among fleece brands worldwide, with an estimated 2.7M branded searches and 37.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Patagonia37.9%
Arc'teryx25.3%
The North Face25.3%
Kathmandu11.4%
Columbia0.01%
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Share of SearchLeaderboard
Compare the fleece brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Arc'teryx, The North Face, Kathmandu. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Kathmandu | Columbia |
|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Nov 2025 | 33.5% | 27.4% | 33.5% | 5.5% | <0.01% |
| Dec 2025 | 31.2% | 31.2% | 31.2% | 6.3% | <0.01% |
| Jan 2026 | 33.5% | 27.5% | 33.5% | 5.5% | <0.01% |
| Feb 2026 | 37.7% | 25.2% | 30.9% | 6.2% | <0.01% |
| Mar 2026 | 40.6% | 22.2% | 27.2% | 10% | <0.01% |
| Apr 2026 | 41.7% | 22.9% | 22.9% | 12.5% | 0.01% |
| May 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Jun 2026 | 40.6% | 22.3% | 22.3% | 14.8% | 0.01% |
| Jul 2026 | 39.7% | 21.8% | 26.5% | 11.9% | 0.01% |
| Aug 2026 | 37.9% | 25.3% | 25.3% | 11.4% | 0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 2.7M | 0% | -1.8 points | |
| 2, moved from 3rd to 2nd | 25.3% | 1.8M | +22% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.3% | 1.8M | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 823K | 0% | -0.5 points | |
| 5, held 5th | 0.01% | 880 | 0% | 0 points |
37.9%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.8 points.
25.3%
Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.6 points.
25.3%
Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.2 points.
11.4%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Columbia0.01%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs The North Face: compare search popularity
- Patagonia vs Kathmandu: compare search popularity
- Arc'teryx vs The North Face: compare search popularity
- Arc'teryx vs Kathmandu: compare search popularity
- The North Face vs Kathmandu: compare search popularity
- Compare any of these brands
Which brand is most popular in search among fleece brands worldwide?
5 brands
In August 2026, Patagonia was the most searched among fleece brands worldwide, with an estimated 2.7M branded searches and 37.9% estimated Share of Search within this set. Arc'teryx is in 2nd place, 12.6 percentage points behind at 25.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Patagonia | 37.7% → 37.9% | 41.7%Apr 2026 | 31.2%Dec 2025 | 1st |
| Arc'teryx | 25.2% → 25.3% | 31.2%Dec 2025 | 21.8%Jul 2026 | 3rd → 2nd |
| The North Face | 30.9% → 25.3% | 33.5%Nov 2025 | 22.3%Jun 2026 | 2nd → 3rd |
| Kathmandu | 6.2% → 11.4% | 14.8%Jun 2026 | 5.5%Jan 2026 | 4th |
| Columbia | <0.01% → 0.01% | 0.01%Jul 2026 | <0.01%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide decreased from 30.9% to 25.3%.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide increased from 6.2% to 11.4%.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among fleece brands worldwide peaked at 41.7% in April 2026 and was lowest at 31.2% in December 2025.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among fleece brands worldwide peaked at 31.2% in December 2025 and was lowest at 21.8% in July 2026.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide peaked at 33.5% in November 2025 and was lowest at 22.3% in June 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide peaked at 14.8% in June 2026 and was lowest at 5.5% in January 2026.
- Across the 11 months ending August 2026, Arc'teryx rose from 3rd to 2nd among fleece brands worldwide.
- Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among fleece brands worldwide.
- Across the 11 months ending August 2026, Patagonia and Columbia held steady: their estimated Share of Search among fleece brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for fleece brands worldwide in August 2026?
5 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%.
In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 39.7% to 37.9%.
In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%.
In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%.
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
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