Brandwave

How popular isThe North Face in search?

In August 2026, there were an estimated 1.8M branded searches for The North Face worldwide which is down 45.4% over the last 11 months. The North Face holds 25.3% estimated Share of Search among fleece brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia37.9%
  2. Arc'teryx25.3%
  3. The North Face25.3%
  4. Kathmandu11.4%
  5. Columbia0.01%
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Which fleece brands compete with The North Face?

The North Face against fleece brands worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Kathmandu. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceKathmanduColumbia
Oct 202537.7%25.2%30.9%6.2%<0.01%
Nov 202533.5%27.4%33.5%5.5%<0.01%
Dec 202531.2%31.2%31.2%6.3%<0.01%
Jan 202633.5%27.5%33.5%5.5%<0.01%
Feb 202637.7%25.2%30.9%6.2%<0.01%
Mar 202640.6%22.2%27.2%10%<0.01%
Apr 202641.7%22.9%22.9%12.5%0.01%
May 202639.7%21.8%26.5%11.9%0.01%
Jun 202640.6%22.3%22.3%14.8%0.01%
Jul 202639.7%21.8%26.5%11.9%0.01%
Aug 202637.9%25.3%25.3%11.4%0.01%
Sep 2026—————

  1. 1.Patagonia

    37.9%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Arc'teryx

    25.3%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.6 points.

  3. 3.The North Face

    25.3%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Kathmandu

    11.4%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Columbia

    0.01%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between The North Face and its closest rivals

How has branded search demand for The North Face changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The North Face worldwide fell from 3.4M to 1.8M.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide decreased from 30.9% to 25.3%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide peaked at 33.5% in November 2025 and was lowest at 22.3% in June 2026.
  • Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among fleece brands worldwide.

How did search popularity change for fleece brands worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%.

  2. In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 39.7% to 37.9%.

  3. In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%.

  4. In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%.

  5. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

Where does The North Face compete?

The North Face is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands3rd of 59.3%Show ranking
Hoodies3rd of 69.9%Show ranking
Jackets3rd of 622.7%Show ranking
Rain jacket brands3rd of 524.8%Show ranking
Fleece brands3rd of 525.3%Shown above
Ski jackets3rd of 626.1%Show ranking
Backpack brands1st of 564%Show ranking

How is The North Face measured?

Brandwave collects information about searches that people make online using The North Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the north face

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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