Norrøna vs The North Face:Which is searched more?
In September 2026, The North Face had more branded searches than Norrøna among ski jackets worldwide. The North Face had about 4.1 million branded searches, while Norrøna had 165,000. The North Face made up 40% of all ski jacket searches we track, and Norrøna accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Norrøna or The North Face more popular in search?
Compare the ski jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The North Face, Norrøna. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Spyder | Norrøna | Columbia | Outdoor Research | Salomon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 27.2% | 18.2% | 5.5% | 1.5% | 1.1% | 1.1% | 0.6% | 0.18% |
| Nov 2025 | 49.8% | 22.4% | 18.3% | 5.5% | 1% | 0.9% | 1.3% | 0.6% | 0.14% |
| Dec 2025 | 47.6% | 21.4% | 21.4% | 5.2% | 1.2% | 0.86% | 1.3% | 0.71% | 0.18% |
| Jan 2026 | 44.7% | 24.6% | 20.1% | 6% | 1.4% | 1.2% | 0.99% | 0.66% | 0.25% |
| Feb 2026 | 41.7% | 28% | 18.7% | 5.6% | 1.5% | 2.1% | 1.1% | 0.92% | 0.27% |
| Mar 2026 | 37.7% | 33.7% | 18.4% | 4.5% | 1.8% | 1.7% | 1.1% | 0.75% | 0.32% |
| Apr 2026 | 34.6% | 34.9% | 19.1% | 4.7% | 2.3% | 1.7% | 1.4% | 0.94% | 0.37% |
| May 2026 | 38.9% | 32% | 17.5% | 5.3% | 2.5% | 1.3% | 1.3% | 0.87% | 0.33% |
| Jun 2026 | 35% | 35.2% | 19.3% | 4.7% | 1.8% | 1.2% | 1.4% | 0.95% | 0.36% |
| Jul 2026 | 39.6% | 32.6% | 17.8% | 4.4% | 1.7% | 1.3% | 1.3% | 0.88% | 0.34% |
| Aug 2026 | 39.5% | 29.6% | 19.7% | 4.9% | 1.9% | 1.8% | 1.5% | 0.8% | 0.38% |
| Sep 2026 | 40% | 26.9% | 22% | 5.4% | 1.7% | 1.6% | 1.3% | 0.73% | 0.29% |
How has the Norrøna and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Norrøna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norrøna’s share of searches among ski jackets worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, The North Face’s share of searches among ski jackets worldwide moved from 44.6% to 40%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for ski jackets worldwide in September 2026?
1 change
Estimated monthly branded searches for The North Face worldwide fell 39.3% over 12 measured months, from 6.7M to 4.1M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Norrøna’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norrøna
1 branded search term
- norrona
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
Other head-to-heads among ski jackets
The North Face vs Patagonia: compare search popularity
The North Face vs Arc'teryx: compare search popularity
The North Face vs Helly Hansen: compare search popularity- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs Helly Hansen: compare search popularity
- Arc'teryx vs Helly Hansen: compare search popularity
Put your own brand in this comparison
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