How popular isNorrøna?
In September 2026, people searched for Norrøna by name about 165,000 times worldwide, about the same as the previous year. These searches made up 1.6% of all global ski jacket searches, placing Norrøna sixth out of nine jackets. When we asked both ChatGPT and Google AI Overviews about ski jackets, Norrøna appeared in three of the five answers and was the fifth most recommended of the nine.
Norrøna is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.
The North FaceShare of searches 40%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
PatagoniaShare of searches 26.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Arc'teryxShare of searches 22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Helly HansenShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
NorrønaShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top ski jackets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Norrøna was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Norrøna is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Arc'teryx1st
- Helly Hansen2nd
Columbia3rd- Patagonia4th
- Norrøna5th
- The North Face6th
Outdoor Research7th
Spyder–
Salomon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Helly Hansen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norrøna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salomon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ski jackets
5 answers
Asked ChatGPT
“Which ski jacket brand should I buy?”
Asked ChatGPT
“What are the best ski jacket brands?”
Asked ChatGPT
“What's the best ski jacket brand for cold snowy conditions?”
Searched Google, AI Overview
“best ski jacket”
Searched Google, AI Overview
“waterproof ski jacket”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which ski jackets compete with Norrøna?
Share of searches by month for The North Face, Patagonia, Arc'teryx, Helly Hansen, Norrøna. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Spyder | Norrøna | Columbia | Outdoor Research | Salomon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 27.2% | 18.2% | 5.5% | 1.5% | 1.1% | 1.1% | 0.6% | 0.18% |
| Nov 2025 | 49.8% | 22.4% | 18.3% | 5.5% | 1% | 0.9% | 1.3% | 0.6% | 0.14% |
| Dec 2025 | 47.6% | 21.4% | 21.4% | 5.2% | 1.2% | 0.86% | 1.3% | 0.71% | 0.18% |
| Jan 2026 | 44.7% | 24.6% | 20.1% | 6% | 1.4% | 1.2% | 0.99% | 0.66% | 0.25% |
| Feb 2026 | 41.7% | 28% | 18.7% | 5.6% | 1.5% | 2.1% | 1.1% | 0.92% | 0.27% |
| Mar 2026 | 37.7% | 33.7% | 18.4% | 4.5% | 1.8% | 1.7% | 1.1% | 0.75% | 0.32% |
| Apr 2026 | 34.6% | 34.9% | 19.1% | 4.7% | 2.3% | 1.7% | 1.4% | 0.94% | 0.37% |
| May 2026 | 38.9% | 32% | 17.5% | 5.3% | 2.5% | 1.3% | 1.3% | 0.87% | 0.33% |
| Jun 2026 | 35% | 35.2% | 19.3% | 4.7% | 1.8% | 1.2% | 1.4% | 0.95% | 0.36% |
| Jul 2026 | 39.6% | 32.6% | 17.8% | 4.4% | 1.7% | 1.3% | 1.3% | 0.88% | 0.34% |
| Aug 2026 | 39.5% | 29.6% | 19.7% | 4.9% | 1.9% | 1.8% | 1.5% | 0.8% | 0.38% |
| Sep 2026 | 40% | 26.9% | 22% | 5.4% | 1.7% | 1.6% | 1.3% | 0.73% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 4.1M | +11.2% | +0.5 points | |
| 2, held 2nd | 26.9% | 2.7M | 0% | -2.7 points | |
| 3, held 3rd | 22% | 2.2M | +22.4% | +2.3 points | |
| 4, held 4th | 5.4% | 550K | +22.2% | +0.5 points | |
| 5, held 5th | 1.7% | 177K | 0% | -0.2 points | |
| 6, held 6th | 1.6% | 165K | 0% | -0.2 points | |
| 7, held 7th | 1.3% | 135K | 0% | -0.1 points | |
| 8, held 8th | 0.73% | 74K | 0% | -0.1 points | |
| 9, held 9th | 0.29% | 30K | -14.3% | -0.1 points |
40%
Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +0.5 points.
26.9%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.7 points.
22%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.
5.4%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
Spyder1.7%
Held 5th. 177K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Norrøna1.6%
Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Columbia1.3%
Held 7th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.73%
Held 8th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Salomon0.29%
Held 9th. 30K estimated branded searches, -14.3% vs prior month. Share -0.1 points.
Compare popularity between Norrøna and its closest rivals
Every comparison with Norrøna
8 comparisons
How has branded search demand for Norrøna changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Norrøna worldwide held steady at 165K.
- Across the 12 months ending September 2026, Norrøna’s share of searches among ski jackets worldwide increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Norrøna’s share of searches among ski jackets worldwide peaked at 2.1% in February 2026 and was lowest at 0.86% in December 2025.
- Across the 12 months ending September 2026, Norrøna rose from 7th to 6th among ski jackets worldwide.
How did search popularity change for ski jackets worldwide in September 2026?
6 changes
In September 2026, Arc'teryx gained share of searches among ski jackets worldwide, from 19.7% to 22%.
In September 2026, Helly Hansen gained share of searches among ski jackets worldwide, from 4.9% to 5.4%.
In September 2026, Patagonia lost share of searches among ski jackets worldwide, from 29.6% to 26.9%.
Estimated monthly branded searches for The North Face worldwide fell 39.3% over 12 measured months, from 6.7M to 4.1M in September 2026.
Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Norrøna’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Norrøna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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