How popular isSpyder in search?
In August 2026, there were an estimated 12.1K branded searches for Spyder worldwide which is down 33.1% over the last 11 months. Spyder holds 0.17% estimated Share of Search among ski jackets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia39.1%
Arc'teryx26.1%
The North Face26.1%Helly Hansen6.4%
Salomon2%
Spyder0.17%
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Which ski jackets compete with Spyder?
Share of Search by month for Patagonia, Arc'teryx, The North Face, Helly Hansen, Spyder. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Helly Hansen | Salomon | Spyder |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 30.1% | 7.4% | 0.84% | 0.16% |
| Nov 2025 | 32.4% | 26.5% | 32.4% | 7.9% | 0.61% | 0.14% |
| Dec 2025 | 30.5% | 30.5% | 30.5% | 7.5% | 0.7% | 0.2% |
| Jan 2026 | 32.3% | 26.4% | 32.3% | 7.9% | 0.9% | 0.26% |
| Feb 2026 | 36.8% | 24.6% | 30.1% | 7.4% | 0.96% | 0.2% |
| Mar 2026 | 41.9% | 22.9% | 28% | 5.6% | 1.3% | 0.19% |
| Apr 2026 | 44% | 24.1% | 24.1% | 5.9% | 1.6% | 0.19% |
| May 2026 | 41.2% | 22.6% | 27.5% | 6.8% | 1.8% | 0.15% |
| Jun 2026 | 43.9% | 24% | 24% | 5.9% | 2.1% | 0.13% |
| Jul 2026 | 41.7% | 22.8% | 27.8% | 5.6% | 2% | 0.15% |
| Aug 2026 | 39.1% | 26.1% | 26.1% | 6.4% | 2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 2.7M | 0% | -2.5 points | |
| 2, moved from 3rd to 2nd | 26.1% | 1.8M | +22% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.1% | 1.8M | 0% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.4% | 450K | +22.3% | +0.8 points | |
| 5, held 5th | 2% | 137K | +5% | 0 points | |
| 6, held 6th | 0.17% | 12.1K | +22.2% | 0 points |
39.1%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.5 points.
26.1%
Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.
26.1%
Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.7 points.
6.4%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
5.
Salomon2%
Held 5th. 137K estimated branded searches, +5% vs prior month. Share 0 points.
6.
Spyder0.17%
Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Spyder and its closest rivals
How has branded search demand for Spyder changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Spyder worldwide fell from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Spyder’s estimated Share of Search among ski jackets worldwide held steady, from 0.16% to 0.17%.
How did search popularity change for ski jackets worldwide in August 2026?
6 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%.
In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.
In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%.
In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%.
Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How is Spyder measured?
Brandwave collects information about searches that people make online using Spyder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- spyder ski
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Is Spyder your brand?
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