Patagonia vs Spyder:Which is searched more?
In August 2026, Patagonia had more branded searches than Spyder among ski jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Spyder’s 12.1K, and held a 29.5% Share of Search versus Spyder’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Patagonia or Spyder?
Compare the ski jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Spyder. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Spyder |
|---|---|---|
| Oct 2025 | 27.9% | 0.12% |
| Nov 2025 | 24.1% | 0.11% |
| Dec 2025 | 22.1% | 0.15% |
| Jan 2026 | 24% | 0.19% |
| Feb 2026 | 27.9% | 0.15% |
| Mar 2026 | 32.6% | 0.14% |
| Apr 2026 | 33.9% | 0.15% |
| May 2026 | 31.9% | 0.12% |
| Jun 2026 | 33.8% | 0.1% |
| Jul 2026 | 32.4% | 0.12% |
| Aug 2026 | 29.5% | 0.13% |
| Sep 2026 | — | — |
How has the Patagonia and Spyder comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Spyder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide moved from 27.9% to 29.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 11 months ending August 2026, Spyder’s estimated Share of Search among ski jackets worldwide moved from 0.12% to 0.13%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for ski jackets worldwide in August 2026?
2 changes
In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 32.4% to 29.5%.
Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Patagonia’s and Spyder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.