Arc'teryx vs Helly Hansen:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Helly Hansen among ski jackets worldwide. Arc'teryx had about 2.2 million branded searches, while Helly Hansen had 550,000. Arc'teryx made up 22% of all ski jacket searches we track, and Helly Hansen accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about ski jackets, Helly Hansen appeared in all five answers and Arc'teryx in four. Arc'teryx was mentioned before Helly Hansen in four out of five answers.
Who do people search for more?
Arc'teryx, about 4 searches for every 1 for Helly Hansen
Who does AI mention more?
Helly Hansen, mentioned in every answer we collected
Who does AI recommend more?
Arc'teryx, named ahead of Helly Hansen in 4 of 5 answers
Follow Arc'teryx vs Helly Hansen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ski jackets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helly Hansen appeared in all five answers. Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx was listed before Helly Hansen in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Arc'teryx1st
- Helly Hansen2nd
Columbia3rd
Patagonia4th
Norrøna5th
The North Face6th
Outdoor Research7th
Spyder–
Salomon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Helly Hansen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norrøna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salomon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ski jackets
5 answers
Asked ChatGPT
“Which ski jacket brand should I buy?”
Asked ChatGPT
“What are the best ski jacket brands?”
Asked ChatGPT
“What's the best ski jacket brand for cold snowy conditions?”
Searched Google, AI Overview
“best ski jacket”
Searched Google, AI Overview
“waterproof ski jacket”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Arc'teryx or Helly Hansen more popular in search?
This chart shows how often people search Google for Arc'teryx and Helly Hansen by name. Each line represents a brand's share of searches for all nine ski jackets we track, month by month, from English-language searches worldwide.
Share of searches by month for Arc'teryx, Helly Hansen. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Spyder | Norrøna | Columbia | Outdoor Research | Salomon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 27.2% | 18.2% | 5.5% | 1.5% | 1.1% | 1.1% | 0.6% | 0.18% |
| Nov 2025 | 49.8% | 22.4% | 18.3% | 5.5% | 1% | 0.9% | 1.3% | 0.6% | 0.14% |
| Dec 2025 | 47.6% | 21.4% | 21.4% | 5.2% | 1.2% | 0.86% | 1.3% | 0.71% | 0.18% |
| Jan 2026 | 44.7% | 24.6% | 20.1% | 6% | 1.4% | 1.2% | 0.99% | 0.66% | 0.25% |
| Feb 2026 | 41.7% | 28% | 18.7% | 5.6% | 1.5% | 2.1% | 1.1% | 0.92% | 0.27% |
| Mar 2026 | 37.7% | 33.7% | 18.4% | 4.5% | 1.8% | 1.7% | 1.1% | 0.75% | 0.32% |
| Apr 2026 | 34.6% | 34.9% | 19.1% | 4.7% | 2.3% | 1.7% | 1.4% | 0.94% | 0.37% |
| May 2026 | 38.9% | 32% | 17.5% | 5.3% | 2.5% | 1.3% | 1.3% | 0.87% | 0.33% |
| Jun 2026 | 35% | 35.2% | 19.3% | 4.7% | 1.8% | 1.2% | 1.4% | 0.95% | 0.36% |
| Jul 2026 | 39.6% | 32.6% | 17.8% | 4.4% | 1.7% | 1.3% | 1.3% | 0.88% | 0.34% |
| Aug 2026 | 39.5% | 29.6% | 19.7% | 4.9% | 1.9% | 1.8% | 1.5% | 0.8% | 0.38% |
| Sep 2026 | 40% | 26.9% | 22% | 5.4% | 1.7% | 1.6% | 1.3% | 0.73% | 0.29% |
How has the Arc'teryx and Helly Hansen comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Helly Hansen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among ski jackets worldwide moved from 18.2% to 22%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Helly Hansen’s share of searches among ski jackets worldwide moved from 5.5% to 5.4%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for ski jackets worldwide in September 2026?
2 changes
In September 2026, Arc'teryx gained share of searches among ski jackets worldwide, from 19.7% to 22%.
In September 2026, Helly Hansen gained share of searches among ski jackets worldwide, from 4.9% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arc'teryx
1 branded search term
- arcteryx
Helly Hansen
1 branded search term
- hellyhansen
Other head-to-heads among ski jackets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.