Brandwave

How popular isThe North Face in search?

In August 2026, there were an estimated 1.8M branded searches for The North Face worldwide which is down 45.4% over the last 11 months. The North Face holds 26.1% estimated Share of Search among ski jackets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia39.1%
  2. Arc'teryx26.1%
  3. The North Face26.1%
  4. Helly Hansen6.4%
  5. Salomon2%
  6. Spyder0.17%
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Which ski jackets compete with The North Face?

The North Face against ski jackets worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Helly Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceHelly HansenSalomonSpyder
Oct 202536.8%24.7%30.1%7.4%0.84%0.16%
Nov 202532.4%26.5%32.4%7.9%0.61%0.14%
Dec 202530.5%30.5%30.5%7.5%0.7%0.2%
Jan 202632.3%26.4%32.3%7.9%0.9%0.26%
Feb 202636.8%24.6%30.1%7.4%0.96%0.2%
Mar 202641.9%22.9%28%5.6%1.3%0.19%
Apr 202644%24.1%24.1%5.9%1.6%0.19%
May 202641.2%22.6%27.5%6.8%1.8%0.15%
Jun 202643.9%24%24%5.9%2.1%0.13%
Jul 202641.7%22.8%27.8%5.6%2%0.15%
Aug 202639.1%26.1%26.1%6.4%2%0.17%
Sep 2026——————

  1. 1.Patagonia

    39.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Arc'teryx

    26.1%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  3. 3.The North Face

    26.1%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Helly Hansen

    6.4%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Salomon

    2%

    Held 5th. 137K estimated branded searches, +5% vs prior month. Share 0 points.

  6. 6.Spyder

    0.17%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between The North Face and its closest rivals

How has branded search demand for The North Face changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The North Face worldwide fell from 3.4M to 1.8M.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide decreased from 30.1% to 26.1%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide peaked at 32.4% in November 2025 and was lowest at 24% in June 2026.
  • Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among ski jackets worldwide.

How did search popularity change for ski jackets worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%.

  2. In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.

  3. In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%.

  4. In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%.

  5. Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

  6. Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

Where does The North Face compete?

The North Face is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands3rd of 59.3%Show ranking
Hoodies3rd of 69.9%Show ranking
Jackets3rd of 622.7%Show ranking
Rain jacket brands3rd of 524.8%Show ranking
Fleece brands3rd of 525.3%Show ranking
Ski jackets3rd of 626.1%Shown above
Backpack brands1st of 564%Show ranking

How is The North Face measured?

Brandwave collects information about searches that people make online using The North Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the north face

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How the Brand Demand Index is measured

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