Roxy vs The North Face:Which is searched more?
In September 2026, The North Face had more branded searches than Roxy among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Roxy had 550,000. The North Face made up 38.3% of all snow pants brand searches we track, and Roxy accounted for 5.2%. These are worldwide searches for English-language branded terms.
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Is Roxy or The North Face more popular in search?
Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The North Face, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Roxy and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roxy’s share of searches among snow pants brands worldwide moved from 2.9% to 5.2%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 43.3% to 38.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for snow pants brands worldwide in September 2026?
3 changes
In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches.
In September 2026, Roxy lost share of searches among snow pants brands worldwide, from 5.7% to 5.2%.
The North Face’s share of searches among snow pants brands worldwide has gained ground for 3 months in a row, from 32.9% to 38.3% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Roxy’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roxy
1 branded search term
- roxy
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
Other head-to-heads among snow pants brands
The North Face vs Patagonia: compare search popularity
The North Face vs Arc'teryx: compare search popularity- The North Face vs Helly Hansen: compare search popularity
- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs Helly Hansen: compare search popularity
- Patagonia vs Roxy: compare search popularity
Put your own brand in this comparison
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