Brandwave

Hoodies:Which brands are most popular in search?

In August 2026, Uniqlo was the most searched among hoodies worldwide, with an estimated 13.6M branded searches and 73.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uniqlo73.7%
  2. Patagonia14.9%
  3. The North Face9.9%
  4. Carhartt1.3%
  5. Gildan0.15%
  6. Champion0.02%

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Share of SearchLeaderboard

Compare the hoodies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hoodies worldwide, by month

Share of Search by month for Uniqlo, Patagonia, The North Face. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloPatagoniaThe North FaceCarharttGildanChampion
Oct 202566.7%16.4%13.5%3.3%0.09%<0.01%
Nov 202563.9%15.7%15.7%4.7%0.06%<0.01%
Dec 202563.1%15.6%15.6%5.7%0.07%0.01%
Jan 202664.8%16%16%3.2%0.07%<0.01%
Feb 202662.9%19%15.5%2.5%0.1%0.01%
Mar 202669.7%17.2%11.5%1.5%0.11%0.01%
Apr 202675.3%15.2%8.3%1.1%0.12%0.02%
May 202674.1%14.9%10%0.9%0.15%0.02%
Jun 202671.5%17.6%9.7%1.1%0.14%0.02%
Jul 202670%17.3%11.5%1%0.14%0.02%
Aug 202673.7%14.9%9.9%1.3%0.15%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Uniqlo

    73.7%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +3.7 points.

  2. 2.Patagonia

    14.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.The North Face

    9.9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Carhartt

    1.3%

    Held 4th. 246K estimated branded searches, +49.1% vs prior month. Share +0.3 points.

  5. 5.Gildan

    0.15%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Champion

    0.02%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hoodies worldwide?

In August 2026, Uniqlo was the most searched among hoodies worldwide, with an estimated 13.6M branded searches and 73.7% estimated Share of Search within this set. Patagonia is in 2nd place, 58.9 percentage points behind at 14.9% Share of Search.

Global hoodies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Uniqlo66.7% → 73.7%75.3%Apr 202662.9%Feb 20261st
Patagonia16.4% → 14.9%19%Feb 202614.9%Aug 20262nd
The North Face13.5% → 9.9%16%Jan 20268.3%Apr 20263rd
Carhartt3.3% → 1.3%5.7%Dec 20250.9%May 20264th
Gildan0.09% → 0.15%0.15%May 20260.06%Nov 20255th
Champion<0.01% → 0.02%0.02%Jun 2026<0.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among hoodies worldwide increased from 66.7% to 73.7%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide decreased from 16.4% to 14.9%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among hoodies worldwide decreased from 13.5% to 9.9%.
  • Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide decreased from 3.3% to 1.3%.
  • Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among hoodies worldwide peaked at 75.3% in April 2026 and was lowest at 62.9% in February 2026.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide peaked at 19% in February 2026 and was lowest at 14.9% in August 2026.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among hoodies worldwide peaked at 16% in January 2026 and was lowest at 8.3% in April 2026.
  • Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide peaked at 5.7% in December 2025 and was lowest at 0.9% in May 2026.
  • Across the 11 months ending August 2026, Gildan and Champion held steady: their estimated Share of Search among hoodies worldwide each moved less than 0.5 percentage points.

How did search popularity change for hoodies worldwide in August 2026?

  1. In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%.

  2. In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%.

  3. In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%.

  4. Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  6. Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026.

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