Brandwave

How popular isPatagonia in search?

In August 2026, there were an estimated 2.7M branded searches for Patagonia worldwide which is down 33% over the last 11 months. Patagonia holds 14.9% estimated Share of Search among hoodies worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uniqlo73.7%
  2. Patagonia14.9%
  3. The North Face9.9%
  4. Carhartt1.3%
  5. Gildan0.15%
  6. Champion0.02%
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Which hoodies compete with Patagonia?

Patagonia against hoodies worldwide, by month

Share of Search by month for Uniqlo, Patagonia, The North Face. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloPatagoniaThe North FaceCarharttGildanChampion
Oct 202566.7%16.4%13.5%3.3%0.09%<0.01%
Nov 202563.9%15.7%15.7%4.7%0.06%<0.01%
Dec 202563.1%15.6%15.6%5.7%0.07%0.01%
Jan 202664.8%16%16%3.2%0.07%<0.01%
Feb 202662.9%19%15.5%2.5%0.1%0.01%
Mar 202669.7%17.2%11.5%1.5%0.11%0.01%
Apr 202675.3%15.2%8.3%1.1%0.12%0.02%
May 202674.1%14.9%10%0.9%0.15%0.02%
Jun 202671.5%17.6%9.7%1.1%0.14%0.02%
Jul 202670%17.3%11.5%1%0.14%0.02%
Aug 202673.7%14.9%9.9%1.3%0.15%0.02%
Sep 2026——————

  1. 1.Uniqlo

    73.7%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +3.7 points.

  2. 2.Patagonia

    14.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.The North Face

    9.9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Carhartt

    1.3%

    Held 4th. 246K estimated branded searches, +49.1% vs prior month. Share +0.3 points.

  5. 5.Gildan

    0.15%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Champion

    0.02%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Patagonia and its closest rivals

How has branded search demand for Patagonia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Patagonia worldwide fell from 4.1M to 2.7M.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide decreased from 16.4% to 14.9%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide peaked at 19% in February 2026 and was lowest at 14.9% in August 2026.

How did search popularity change for hoodies worldwide in August 2026?

  1. In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%.

  2. In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%.

  3. In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%.

  4. Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  6. Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026.

Where does Patagonia compete?

Patagonia is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands2nd of 513.9%Show ranking
Hoodies2nd of 614.9%Shown above
Jackets1st of 634.1%Show ranking
Rain jacket brands1st of 537.1%Show ranking
Fleece brands1st of 537.9%Show ranking
Ski jackets1st of 639.1%Show ranking

How is Patagonia measured?

Brandwave collects information about searches that people make online using Patagonia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • patagonia

Do you work for Patagonia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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