Billabong vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Billabong among swim shorts brands worldwide. Patagonia had about 2.7 million branded searches, while Billabong had 450,000. Patagonia made up 17.6% of all swim shorts brand searches we track, and Billabong accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about swim shorts brands, Patagonia appeared in all five answers and Billabong in one. Patagonia was mentioned before Billabong in four out of five answers.
Who do people search for more?
Patagonia, about 6 searches for every 1 for Billabong
Who does AI mention more?
Patagonia, mentioned in every answer we collected
Who does AI recommend more?
Patagonia, named ahead of Billabong in 4 of 5 answers
Follow Billabong vs Patagonia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia appeared in all five answers. Billabong was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Patagonia was listed before Billabong in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Patagonia1st
- Chubbies2nd
- Fair Harbor3rd
Lululemon4th- Orlebar Brown5th
Billabong6th
Roxy–
Quiksilver–
Hurley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chubbies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fair Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lululemon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Orlebar Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Billabong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quiksilver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hurley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy?”
Asked ChatGPT
“What are the best swim shorts brands?”
Asked ChatGPT
“What's the best swim shorts brand for the beach?”
Searched Google, AI Overview
“best swim shorts”
Searched Google, AI Overview
“swim shorts men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Billabong or Patagonia more popular in search?
This chart shows how often people search Google for Billabong and Patagonia by name. Each line represents a brand's share of searches for all nine swim shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Patagonia, Billabong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Patagonia | Roxy | Billabong | Chubbies | Quiksilver | Orlebar Brown | Fair Harbor | Hurley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 21.2% | 2.3% | 2.3% | 2.3% | 1.3% | 0.17% | 0.06% | <0.01% |
| Nov 2025 | 74.9% | 18.4% | 2% | 2% | 1.7% | 0.9% | 0.12% | 0.05% | <0.01% |
| Dec 2025 | 77.3% | 15.5% | 2.1% | 2.1% | 1.7% | 1.1% | 0.15% | 0.06% | <0.01% |
| Jan 2026 | 69% | 20.7% | 3.4% | 2.8% | 2.3% | 1.5% | 0.21% | 0.06% | <0.01% |
| Feb 2026 | 69.2% | 20.9% | 2.8% | 2.8% | 2.8% | 1.3% | 0.21% | 0.09% | <0.01% |
| Mar 2026 | 67.6% | 20.4% | 3.4% | 3.4% | 3.4% | 1.5% | 0.25% | 0.14% | <0.01% |
| Apr 2026 | 70.7% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.32% | 0.12% | <0.01% |
| May 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.38% | 0.17% | <0.01% |
| Jun 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.47% | 0.21% | <0.01% |
| Jul 2026 | 70% | 17.3% | 4.2% | 3.5% | 2.8% | 1.6% | 0.47% | 0.17% | <0.01% |
| Aug 2026 | 70.6% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.38% | 0.12% | <0.01% |
| Sep 2026 | 71.2% | 17.6% | 3.5% | 2.9% | 2.9% | 1.6% | 0.26% | 0.06% | <0.01% |
How has the Billabong and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Billabong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands worldwide moved from 21.2% to 17.6%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How did search popularity change for swim shorts brands worldwide in September 2026?
2 changes
In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Billabong’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swim shorts brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.