How popular isBillabong in search?
In September 2026, there were an estimated 450K branded searches for Billabong worldwide which held steady over the last 12 months. Billabong holds 36.1% estimated Share of Search among swim shorts brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Roxy44.1%
Billabong36.1%
Quiksilver19.7%
Hurley0.06%
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Which swim shorts brands compete with Billabong?
Share of Search by month for Roxy, Billabong, Quiksilver. The figures are in the table below the chart.
View monthly share of search table
| Month | Roxy | Billabong | Quiksilver | Hurley |
|---|---|---|---|---|
| Oct 2025 | 39.2% | 39.2% | 21.4% | 0.08% |
| Nov 2025 | 40.8% | 40.8% | 18.3% | 0.07% |
| Dec 2025 | 39.2% | 39.2% | 21.5% | 0.06% |
| Jan 2026 | 44.1% | 36.1% | 19.7% | 0.06% |
| Feb 2026 | 40.8% | 40.8% | 18.2% | 0.08% |
| Mar 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Apr 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| May 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Jun 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Jul 2026 | 45.8% | 37.4% | 16.7% | 0.07% |
| Aug 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Sep 2026 | 44.1% | 36.1% | 19.7% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.1% | 550K | 0% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.1% | 450K | -18.2% | -4.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.7% | 246K | 0% | +1.5 points | |
| 4, held 4th | 0.06% | 720 | -28% | 0 points |
1.
Roxy44.1%
Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.
36.1%
Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.7 points.
19.7%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Hurley0.06%
Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
Compare search popularity between Billabong and its closest rivals
How has branded search demand for Billabong changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Billabong worldwide held steady at 450K.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide decreased from 39.2% to 36.1%.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide peaked at 40.8% in February 2026 and was lowest at 36.1% in January 2026.
- Across the 12 months ending September 2026, Billabong fell from 1st to 2nd among swim shorts brands worldwide.
How did search popularity change for swim shorts brands worldwide in September 2026?
4 changes
In September 2026, Roxy overtook Billabong to become the leader among swim shorts brands worldwide, with 44.1% estimated Share of Search.
In September 2026, Quiksilver gained estimated Share of Search among swim shorts brands worldwide, from 18.3% to 19.7%.
In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 40.8% to 36.1%.
Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Where does Billabong compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bucket hat brands | 2nd of 3 | 21.2% | Show ranking |
| Surf brands | 2nd of 6 | 22.5% | Show ranking |
| Wetsuit brands | 2nd of 7 | 24.5% | Show ranking |
| Rash vests | 1st of 6 | 35.8% | Show ranking |
| Swim shorts brands | 2nd of 4 | 36.1% | Shown above |
How is Billabong measured?
Brandwave collects information about searches that people make online using Billabong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- billabong
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