Billabong vs Orlebar Brown:Which is more popular?
In September 2026, Billabong had more branded searches than Orlebar Brown among swim shorts brands worldwide. Billabong had about 450,000 branded searches, while Orlebar Brown had 40,500. Billabong made up 2.9% of all swim shorts brand searches we track, and Orlebar Brown accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about swim shorts brands, Orlebar Brown appeared in two of the five answers and Billabong in one. Orlebar Brown was mentioned before Billabong in two out of three answers that named either.
Who do people search for more?
Billabong, about 11 searches for every 1 for Orlebar Brown
Who does AI mention more?
Orlebar Brown, mentioned in 2 of 5 answers, Billabong in 1
Who does AI recommend more?
Orlebar Brown, named ahead of Billabong in 2 of 3 answers
Follow Billabong vs Orlebar Brown and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Orlebar Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Billabong was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Orlebar Brown was listed before Billabong in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st- Chubbies2nd
- Fair Harbor3rd
Lululemon4th- Orlebar Brown5th
- Billabong6th
Roxy–
Quiksilver–
Hurley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chubbies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fair Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lululemon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Orlebar Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Billabong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quiksilver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hurley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy?”
Asked ChatGPT
“What are the best swim shorts brands?”
Asked ChatGPT
“What's the best swim shorts brand for the beach?”
Searched Google, AI Overview
“best swim shorts”
Searched Google, AI Overview
“swim shorts men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Billabong or Orlebar Brown more popular in search?
This chart shows how often people search Google for Billabong and Orlebar Brown by name. Each line represents a brand's share of searches for all nine swim shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Billabong, Orlebar Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Patagonia | Roxy | Billabong | Chubbies | Quiksilver | Orlebar Brown | Fair Harbor | Hurley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 21.2% | 2.3% | 2.3% | 2.3% | 1.3% | 0.17% | 0.06% | <0.01% |
| Nov 2025 | 74.9% | 18.4% | 2% | 2% | 1.7% | 0.9% | 0.12% | 0.05% | <0.01% |
| Dec 2025 | 77.3% | 15.5% | 2.1% | 2.1% | 1.7% | 1.1% | 0.15% | 0.06% | <0.01% |
| Jan 2026 | 69% | 20.7% | 3.4% | 2.8% | 2.3% | 1.5% | 0.21% | 0.06% | <0.01% |
| Feb 2026 | 69.2% | 20.9% | 2.8% | 2.8% | 2.8% | 1.3% | 0.21% | 0.09% | <0.01% |
| Mar 2026 | 67.6% | 20.4% | 3.4% | 3.4% | 3.4% | 1.5% | 0.25% | 0.14% | <0.01% |
| Apr 2026 | 70.7% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.32% | 0.12% | <0.01% |
| May 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.38% | 0.17% | <0.01% |
| Jun 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.47% | 0.21% | <0.01% |
| Jul 2026 | 70% | 17.3% | 4.2% | 3.5% | 2.8% | 1.6% | 0.47% | 0.17% | <0.01% |
| Aug 2026 | 70.6% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.38% | 0.12% | <0.01% |
| Sep 2026 | 71.2% | 17.6% | 3.5% | 2.9% | 2.9% | 1.6% | 0.26% | 0.06% | <0.01% |
How has the Billabong and Orlebar Brown comparison changed over the last 12 months?
3 findings
- Billabong was ahead of Orlebar Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Orlebar Brown’s share of searches among swim shorts brands worldwide moved from 0.17% to 0.26%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for swim shorts brands worldwide in September 2026?
2 changes
In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Billabong’s and Orlebar Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billabong
1 branded search term
- billabong
Orlebar Brown
1 branded search term
- orlebar brown
Other head-to-heads among swim shorts brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.