How popular isOrlebar Brown in search?
In September 2026, people searched for Orlebar Brown by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 0.26% of all global swim shorts brand searches, placing Orlebar Brown seventh out of nine brands. These are worldwide searches for English-language branded terms.
Lululemon71.2%
Patagonia17.6%
Roxy3.5%
Billabong2.9%- Chubbies2.9%
Quiksilver1.6%- Orlebar Brown0.26%
- Fair Harbor0.06%
Hurley<0.01%
Follow Orlebar Brown and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which swim shorts brands compete with Orlebar Brown?
Share of searches by month for Lululemon, Patagonia, Roxy, Billabong, Chubbies, Orlebar Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Patagonia | Roxy | Billabong | Chubbies | Quiksilver | Orlebar Brown | Fair Harbor | Hurley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 21.2% | 2.3% | 2.3% | 2.3% | 1.3% | 0.17% | 0.06% | <0.01% |
| Nov 2025 | 74.9% | 18.4% | 2% | 2% | 1.7% | 0.9% | 0.12% | 0.05% | <0.01% |
| Dec 2025 | 77.3% | 15.5% | 2.1% | 2.1% | 1.7% | 1.1% | 0.15% | 0.06% | <0.01% |
| Jan 2026 | 69% | 20.7% | 3.4% | 2.8% | 2.3% | 1.5% | 0.21% | 0.06% | <0.01% |
| Feb 2026 | 69.2% | 20.9% | 2.8% | 2.8% | 2.8% | 1.3% | 0.21% | 0.09% | <0.01% |
| Mar 2026 | 67.6% | 20.4% | 3.4% | 3.4% | 3.4% | 1.5% | 0.25% | 0.14% | <0.01% |
| Apr 2026 | 70.7% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.32% | 0.12% | <0.01% |
| May 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.38% | 0.17% | <0.01% |
| Jun 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.47% | 0.21% | <0.01% |
| Jul 2026 | 70% | 17.3% | 4.2% | 3.5% | 2.8% | 1.6% | 0.47% | 0.17% | <0.01% |
| Aug 2026 | 70.6% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.38% | 0.12% | <0.01% |
| Sep 2026 | 71.2% | 17.6% | 3.5% | 2.9% | 2.9% | 1.6% | 0.26% | 0.06% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 11.1M | 0% | +0.6 points | |
| 2, held 2nd | 17.6% | 2.7M | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 3.5% | 550K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.9% | 450K | -18.2% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 450K | 0% | 0 points | |
| 6, held 6th | 1.6% | 246K | 0% | 0 points | |
| 7, held 7th | 0.26% | 40.5K | -33.1% | -0.1 points | |
| 8, held 8th | 0.06% | 9.9K | -45.3% | -0.1 points | |
| 9, held 9th | <0.01% | 720 | -28% | 0 points |
71.2%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.6 points.
17.6%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Roxy3.5%
Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.9%
Moved from 3rd to 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.Chubbies
2.9%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 6th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
0.26%
Held 7th. 40.5K estimated branded searches, -33.1% vs prior month. Share -0.1 points.
0.06%
Held 8th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.1 points.
9.
Hurley<0.01%
Held 9th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
Compare search popularity between Orlebar Brown and its closest rivals
- Orlebar Brown vs Billabong: compare search popularity
- Orlebar Brown vs Chubbies: compare search popularity
- Orlebar Brown vs Quiksilver: compare search popularity
- Orlebar Brown vs Fair Harbor: compare search popularity
- Orlebar Brown vs Hurley: compare search popularity
- Compare Orlebar Brown with any brand
Every comparison with Orlebar Brown
8 comparisons
How has branded search demand for Orlebar Brown changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Orlebar Brown worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Orlebar Brown’s share of searches among swim shorts brands worldwide held steady, from 0.17% to 0.26%.
How did search popularity change for swim shorts brands worldwide in September 2026?
6 changes
In September 2026, Lululemon gained share of searches among swim shorts brands worldwide, from 70.6% to 71.2%.
In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%.
In September 2026, Roxy rose from 4th to 3rd among swim shorts brands worldwide.
Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are Orlebar Brown’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Orlebar Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- orlebar brown
Do you work for Orlebar Brown? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Orlebar Brown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.