How popular isFair Harbor?
In September 2026, people searched for Fair Harbor by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.06% of all global swim shorts brand searches, placing Fair Harbor eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about swim shorts brands, Fair Harbor appeared in three of the five answers and was the third most recommended of the nine.
Fair Harbor is the eighth most searched of 9 competitors and the third most recommended in AI answers.
LululemonShare of searches 71.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
PatagoniaShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RoxyShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BillabongShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- Fair HarborShare of searches 0.06%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fair Harbor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fair Harbor is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Patagonia1st
- Chubbies2nd
- Fair Harbor3rd
- Lululemon4th
- Orlebar Brown5th
- Billabong6th
- Roxy–
Quiksilver–
Hurley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chubbies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fair Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lululemon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Orlebar Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Billabong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quiksilver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hurley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy?”
Asked ChatGPT
“What are the best swim shorts brands?”
Asked ChatGPT
“What's the best swim shorts brand for the beach?”
Searched Google, AI Overview
“best swim shorts”
Searched Google, AI Overview
“swim shorts men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which swim shorts brands compete with Fair Harbor?
Share of searches by month for Lululemon, Patagonia, Roxy, Billabong, Chubbies, Fair Harbor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Patagonia | Roxy | Billabong | Chubbies | Quiksilver | Orlebar Brown | Fair Harbor | Hurley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 21.2% | 2.3% | 2.3% | 2.3% | 1.3% | 0.17% | 0.06% | <0.01% |
| Nov 2025 | 74.9% | 18.4% | 2% | 2% | 1.7% | 0.9% | 0.12% | 0.05% | <0.01% |
| Dec 2025 | 77.3% | 15.5% | 2.1% | 2.1% | 1.7% | 1.1% | 0.15% | 0.06% | <0.01% |
| Jan 2026 | 69% | 20.7% | 3.4% | 2.8% | 2.3% | 1.5% | 0.21% | 0.06% | <0.01% |
| Feb 2026 | 69.2% | 20.9% | 2.8% | 2.8% | 2.8% | 1.3% | 0.21% | 0.09% | <0.01% |
| Mar 2026 | 67.6% | 20.4% | 3.4% | 3.4% | 3.4% | 1.5% | 0.25% | 0.14% | <0.01% |
| Apr 2026 | 70.7% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.32% | 0.12% | <0.01% |
| May 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.38% | 0.17% | <0.01% |
| Jun 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.47% | 0.21% | <0.01% |
| Jul 2026 | 70% | 17.3% | 4.2% | 3.5% | 2.8% | 1.6% | 0.47% | 0.17% | <0.01% |
| Aug 2026 | 70.6% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.38% | 0.12% | <0.01% |
| Sep 2026 | 71.2% | 17.6% | 3.5% | 2.9% | 2.9% | 1.6% | 0.26% | 0.06% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 11.1M | 0% | +0.6 points | |
| 2, held 2nd | 17.6% | 2.7M | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 3.5% | 550K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.9% | 450K | -18.2% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 450K | 0% | 0 points | |
| 6, held 6th | 1.6% | 246K | 0% | 0 points | |
| 7, held 7th | 0.26% | 40.5K | -33.1% | -0.1 points | |
| 8, held 8th | 0.06% | 9.9K | -45.3% | -0.1 points | |
| 9, held 9th | <0.01% | 720 | -28% | 0 points |
71.2%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.6 points.
17.6%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Roxy3.5%
Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.9%
Moved from 3rd to 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.Chubbies
2.9%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 6th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
0.26%
Held 7th. 40.5K estimated branded searches, -33.1% vs prior month. Share -0.1 points.
0.06%
Held 8th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.1 points.
9.
Hurley<0.01%
Held 9th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
Compare popularity between Fair Harbor and its closest rivals
Every comparison with Fair Harbor
8 comparisons
How has branded search demand for Fair Harbor changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fair Harbor worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Fair Harbor’s share of searches among swim shorts brands worldwide held steady at 0.06%.
How did search popularity change for swim shorts brands worldwide in September 2026?
6 changes
In September 2026, Lululemon gained share of searches among swim shorts brands worldwide, from 70.6% to 71.2%.
In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%.
In September 2026, Roxy rose from 4th to 3rd among swim shorts brands worldwide.
Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are Fair Harbor’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Fair Harbor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fair harbor
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