Fair Harbor vs Orlebar Brown:Which is searched more?
In September 2026, Orlebar Brown had more branded searches than Fair Harbor among swim shorts brands worldwide. Orlebar Brown had about 40,500 branded searches, while Fair Harbor had 9,900. Orlebar Brown made up 0.26% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%. These are worldwide searches for English-language branded terms.
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Is Fair Harbor or Orlebar Brown more popular in search?
Compare the swim shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Orlebar Brown, Fair Harbor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Patagonia | Roxy | Billabong | Chubbies | Quiksilver | Orlebar Brown | Fair Harbor | Hurley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 21.2% | 2.3% | 2.3% | 2.3% | 1.3% | 0.17% | 0.06% | <0.01% |
| Nov 2025 | 74.9% | 18.4% | 2% | 2% | 1.7% | 0.9% | 0.12% | 0.05% | <0.01% |
| Dec 2025 | 77.3% | 15.5% | 2.1% | 2.1% | 1.7% | 1.1% | 0.15% | 0.06% | <0.01% |
| Jan 2026 | 69% | 20.7% | 3.4% | 2.8% | 2.3% | 1.5% | 0.21% | 0.06% | <0.01% |
| Feb 2026 | 69.2% | 20.9% | 2.8% | 2.8% | 2.8% | 1.3% | 0.21% | 0.09% | <0.01% |
| Mar 2026 | 67.6% | 20.4% | 3.4% | 3.4% | 3.4% | 1.5% | 0.25% | 0.14% | <0.01% |
| Apr 2026 | 70.7% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.32% | 0.12% | <0.01% |
| May 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.38% | 0.17% | <0.01% |
| Jun 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.47% | 0.21% | <0.01% |
| Jul 2026 | 70% | 17.3% | 4.2% | 3.5% | 2.8% | 1.6% | 0.47% | 0.17% | <0.01% |
| Aug 2026 | 70.6% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.38% | 0.12% | <0.01% |
| Sep 2026 | 71.2% | 17.6% | 3.5% | 2.9% | 2.9% | 1.6% | 0.26% | 0.06% | <0.01% |
How has the Fair Harbor and Orlebar Brown comparison changed over the last 12 months?
3 findings
- Orlebar Brown was ahead of Fair Harbor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fair Harbor’s share of searches among swim shorts brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Orlebar Brown’s share of searches among swim shorts brands worldwide moved from 0.17% to 0.26%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for swim shorts brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fair Harbor’s and Orlebar Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fair Harbor
1 branded search term
- fair harbor
Orlebar Brown
1 branded search term
- orlebar brown
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