Bucket hat brands:Which are searched most?
In September 2026, Barbour was the most searched among bucket hat brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the bucket hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barbour, Billabong, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbour | Billabong | Carhartt |
|---|---|---|---|
| Oct 2025 | 59% | 14.5% | 26.5% |
| Nov 2025 | 47.2% | 14.2% | 38.7% |
| Dec 2025 | 47.2% | 14.2% | 38.7% |
| Jan 2026 | 47% | 21.2% | 31.7% |
| Feb 2026 | 47.8% | 26.1% | 26.1% |
| Mar 2026 | 54% | 29.7% | 16.3% |
| Apr 2026 | 52.3% | 34.9% | 12.8% |
| May 2026 | 48.5% | 39.6% | 11.9% |
| Jun 2026 | 38.6% | 47.2% | 14.2% |
| Jul 2026 | 38.6% | 47.2% | 14.2% |
| Aug 2026 | 50.8% | 34% | 15.2% |
| Sep 2026 | 57.5% | 21.2% | 21.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.5% | 1.2M | +48.2% | +6.7 points | |
| 2, held 2nd | 21.2% | 450K | -18.2% | -12.7 points | |
| 3, held 3rd | 21.2% | 450K | +82.9% | +6 points |
Compare search popularity between leading brands
Which brand is most popular in search among bucket hat brands worldwide?
3 brands
In September 2026, Barbour was the most searched among bucket hat brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. Billabong is in 2nd place, 36.3 percentage points behind at 21.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Barbour | 59% → 57.5% | 59%Oct 2025 | 38.6%Jun 2026 | 1st |
 Billabong | 14.5% → 21.2% | 47.2%Jun 2026 | 14.2%Nov 2025 | 3rd → 2nd |
 Carhartt | 26.5% → 21.2% | 38.7%Nov 2025 | 11.9%May 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide decreased from 59% to 57.5%.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket hat brands worldwide increased from 14.5% to 21.2%.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among bucket hat brands worldwide decreased from 26.5% to 21.2%.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide peaked at 59% in October 2025 and was lowest at 38.6% in June 2026.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket hat brands worldwide peaked at 47.2% in June 2026 and was lowest at 14.2% in November 2025.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among bucket hat brands worldwide peaked at 38.7% in November 2025 and was lowest at 11.9% in May 2026.
- Across the 12 months ending September 2026, Billabong rose from 3rd to 2nd among bucket hat brands worldwide.
- Across the 12 months ending September 2026, Carhartt fell from 2nd to 3rd among bucket hat brands worldwide.
How did search popularity change for bucket hat brands worldwide in September 2026?
3 changes
In September 2026, Barbour gained estimated Share of Search among bucket hat brands worldwide, from 50.8% to 57.5%.
In September 2026, Carhartt gained estimated Share of Search among bucket hat brands worldwide, from 15.2% to 21.2%.
In September 2026, Billabong lost estimated Share of Search among bucket hat brands worldwide, from 34% to 21.2%.
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