How popular isBillabong in search?
In September 2026, there were an estimated 450K branded searches for Billabong worldwide which held steady over the last 12 months. Billabong holds 21.2% estimated Share of Search among bucket Hat brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bucket Hat brands compete with Billabong?
Share of Search by month for Barbour, Billabong, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbour | Billabong | Carhartt |
|---|---|---|---|
| Oct 2025 | 59% | 14.5% | 26.5% |
| Nov 2025 | 47.2% | 14.2% | 38.7% |
| Dec 2025 | 47.2% | 14.2% | 38.7% |
| Jan 2026 | 47% | 21.2% | 31.7% |
| Feb 2026 | 47.8% | 26.1% | 26.1% |
| Mar 2026 | 54% | 29.7% | 16.3% |
| Apr 2026 | 52.3% | 34.9% | 12.8% |
| May 2026 | 48.5% | 39.6% | 11.9% |
| Jun 2026 | 38.6% | 47.2% | 14.2% |
| Jul 2026 | 38.6% | 47.2% | 14.2% |
| Aug 2026 | 50.8% | 34% | 15.2% |
| Sep 2026 | 57.5% | 21.2% | 21.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.5% | 1.2M | +48.2% | +6.7 points | |
| 2, held 2nd | 21.2% | 450K | -18.2% | -12.7 points | |
| 3, held 3rd | 21.2% | 450K | +82.9% | +6 points |
Compare search popularity between Billabong and its closest rivals
How has branded search demand for Billabong changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Billabong worldwide held steady at 450K.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket Hat brands worldwide increased from 14.5% to 21.2%.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket Hat brands worldwide peaked at 47.2% in June 2026 and was lowest at 14.2% in November 2025.
- Across the 12 months ending September 2026, Billabong rose from 3rd to 2nd among bucket Hat brands worldwide.
How did search popularity change for bucket Hat brands worldwide in September 2026?
3 changes
In September 2026, Barbour gained estimated Share of Search among bucket Hat brands worldwide, from 50.8% to 57.5%.
In September 2026, Carhartt gained estimated Share of Search among bucket Hat brands worldwide, from 15.2% to 21.2%.
In September 2026, Billabong lost estimated Share of Search among bucket Hat brands worldwide, from 34% to 21.2%.
Where does Billabong compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bucket Hat brands | 2nd of 3 | 21.2% | Shown above |
| Surf brands | 1st of 6 | 31.1% | Show ranking |
| Wetsuit brands | 1st of 7 | 34.9% | Show ranking |
| Rash vests | 1st of 6 | 35.8% | Show ranking |
| Swim Shorts brands | 1st of 4 | 64.5% | Show ranking |
How is Billabong measured?
Brandwave collects information about searches that people make online using Billabong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- billabong
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Is Billabong your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.