Wetsuit brands:Which brands are most popular in search?
In August 2026, Billabong was the most searched among wetsuit brands worldwide, with an estimated 550K branded searches and 37.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Billabong37.4%
Rip Curl25%
O'Neill20.7%
Quiksilver16.7%
Roxy0.09%
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Share of SearchLeaderboard
Compare the wetsuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Billabong, Rip Curl, O'Neill, Quiksilver. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Roxy |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 28% | 18.9% | 18.7% | 0.12% |
| Nov 2025 | 35.4% | 29% | 19.6% | 15.8% | 0.19% |
| Dec 2025 | 34.2% | 28% | 18.9% | 18.7% | 0.12% |
| Jan 2026 | 34.2% | 28% | 18.9% | 18.7% | 0.1% |
| Feb 2026 | 37.5% | 25.1% | 20.7% | 16.7% | 0.08% |
| Mar 2026 | 37.4% | 25.1% | 20.7% | 16.7% | 0.07% |
| Apr 2026 | 38.9% | 26% | 17.6% | 17.4% | 0.07% |
| May 2026 | 37.4% | 25% | 20.7% | 16.7% | 0.09% |
| Jun 2026 | 37.4% | 25% | 20.7% | 16.7% | 0.09% |
| Jul 2026 | 35.8% | 24% | 24.1% | 16% | 0.08% |
| Aug 2026 | 37.4% | 25% | 20.7% | 16.7% | 0.09% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 550K | 0% | +1.6 points | |
| 2, moved from 3rd to 2nd | 25% | 368K | 0% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.7% | 304K | -18.1% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.7% | 246K | 0% | +0.7 points | |
| 5, held 5th | 0.09% | 1.3K | 0% | 0 points |
37.4%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Rip Curl25%
Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.
O'Neill20.7%
Moved from 2nd to 3rd. 304K estimated branded searches, -18.1% vs prior month. Share -3.5 points.
16.7%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Roxy0.09%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Billabong vs Rip Curl: compare search popularity
- Billabong vs O'Neill: compare search popularity
- Billabong vs Quiksilver: compare search popularity
- Rip Curl vs O'Neill: compare search popularity
- Rip Curl vs Quiksilver: compare search popularity
- O'Neill vs Quiksilver: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wetsuit brands worldwide?
5 brands
In August 2026, Billabong was the most searched among wetsuit brands worldwide, with an estimated 550K branded searches and 37.4% estimated Share of Search within this set. Rip Curl is in 2nd place, 12.4 percentage points behind at 25% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Billabong | 34.2% → 37.4% | 38.9%Apr 2026 | 34.2%Dec 2025 | 1st |
| Rip Curl | 28% → 25% | 29%Nov 2025 | 24%Jul 2026 | 2nd |
| O'Neill | 18.9% → 20.7% | 24.1%Jul 2026 | 17.6%Apr 2026 | 3rd |
| Quiksilver | 18.7% → 16.7% | 18.7%Jan 2026 | 15.8%Nov 2025 | 4th |
| Roxy | 0.12% → 0.09% | 0.19%Nov 2025 | 0.07%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide increased from 34.2% to 37.4%.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit brands worldwide decreased from 28% to 25%.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit brands worldwide increased from 18.9% to 20.7%.
- Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among wetsuit brands worldwide decreased from 18.7% to 16.7%.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide peaked at 38.9% in April 2026 and was lowest at 34.2% in December 2025.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit brands worldwide peaked at 29% in November 2025 and was lowest at 24% in July 2026.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit brands worldwide peaked at 24.1% in July 2026 and was lowest at 17.6% in April 2026.
- Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among wetsuit brands worldwide peaked at 18.7% in January 2026 and was lowest at 15.8% in November 2025.
- Across the 11 months ending August 2026, Roxy held steady: its estimated Share of Search among wetsuit brands worldwide moved less than 0.5 percentage points.
How did search popularity change for wetsuit brands worldwide in August 2026?
5 changes
In August 2026, Rip Curl overtook O'Neill to rank 2nd among wetsuit brands worldwide, at 25%.
In August 2026, Billabong gained estimated Share of Search among wetsuit brands worldwide, from 35.8% to 37.4%.
In August 2026, Quiksilver gained estimated Share of Search among wetsuit brands worldwide, from 16% to 16.7%.
In August 2026, O'Neill lost estimated Share of Search among wetsuit brands worldwide, from 24.1% to 20.7%.
Estimated monthly branded searches for Roxy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
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