Brandwave

How popular isRoxy in search?

In August 2026, there were an estimated 1.3K branded searches for Roxy worldwide which is down 18.8% over the last 11 months. Roxy holds 0.11% estimated Share of Search among wetsuit brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Billabong47.1%
  2. Rip Curl31.5%
  3. Quiksilver21.1%
  4. O'Neill0.25%
  5. Roxy0.11%
Roxy website (opens in a new tab)

Follow Roxy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wetsuit brands compete with Roxy?

Roxy against wetsuit brands worldwide, by month

Share of Search by month for Billabong, Rip Curl, Quiksilver, Roxy. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlQuiksilverO'NeillRoxy
Oct 202542.1%34.5%23%0.22%0.15%
Nov 202543.9%35.9%19.7%0.23%0.23%
Dec 202542.1%34.5%23.1%0.22%0.15%
Jan 202642.1%34.5%23.1%0.18%0.12%
Feb 202647.1%31.5%21%0.25%0.1%
Mar 202647.1%31.5%21.1%0.25%0.09%
Apr 202647.1%31.5%21.1%0.25%0.09%
May 202647.1%31.5%21.1%0.25%0.11%
Jun 202647.1%31.5%21.1%0.25%0.11%
Jul 202647.1%31.5%21.1%0.25%0.11%
Aug 202647.1%31.5%21.1%0.25%0.11%
Sep 2026—————
  1. 1.Billabong

    47.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Rip Curl

    31.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Quiksilver

    21.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.O'Neill

    0.25%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Roxy

    0.11%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Roxy and its closest rivals

How has branded search demand for Roxy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Roxy worldwide fell from 1.6K to 1.3K.
  • Across the 11 months ending August 2026, Roxy’s estimated Share of Search among wetsuit brands worldwide held steady, from 0.15% to 0.11%.

How did search popularity change for wetsuit brands worldwide in August 2026?

  1. Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.

  2. Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Roxy measured?

Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roxy nz

Do you work for Roxy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Roxy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.