Roxy vs Xcel:Which is searched more?
In September 2026, Xcel had more branded searches than Roxy among wetsuit brands worldwide. Xcel was estimated to have 9.9K branded searches compared to Roxy’s 1.3K, and held a 0.77% Share of Search versus Roxy’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roxy or Xcel?
Compare the wetsuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xcel, Roxy. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Cressi | Xcel | Roxy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 27.2% | 18.4% | 18.2% | 2% | 0.89% | 0.12% |
| Nov 2025 | 34.5% | 28.2% | 19.1% | 15.4% | 1.7% | 0.93% | 0.18% |
| Dec 2025 | 33.4% | 27.3% | 18.4% | 18.3% | 1.6% | 0.74% | 0.12% |
| Jan 2026 | 33.5% | 27.4% | 18.5% | 18.3% | 1.6% | 0.6% | 0.1% |
| Feb 2026 | 36.5% | 24.4% | 20.2% | 16.3% | 1.8% | 0.66% | 0.08% |
| Mar 2026 | 36.5% | 24.4% | 20.2% | 16.3% | 1.8% | 0.66% | 0.07% |
| Apr 2026 | 37.9% | 25.3% | 17.1% | 16.9% | 1.9% | 0.83% | 0.07% |
| May 2026 | 36.3% | 24.3% | 20.1% | 16.2% | 2.2% | 0.8% | 0.09% |
| Jun 2026 | 36% | 24.1% | 19.9% | 16.1% | 3.2% | 0.65% | 0.09% |
| Jul 2026 | 34.5% | 23.1% | 23.2% | 15.4% | 3.1% | 0.62% | 0.08% |
| Aug 2026 | 36% | 24.1% | 19.9% | 16.1% | 3.2% | 0.65% | 0.09% |
| Sep 2026 | 34.9% | 23.3% | 19.2% | 19.1% | 2.6% | 0.77% | 0.1% |
How has the Roxy and Xcel comparison changed over the last 12 months?
3 findings
- Xcel was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among wetsuit brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Xcel’s estimated Share of Search among wetsuit brands worldwide moved from 0.89% to 0.77%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for wetsuit brands worldwide in September 2026?
2 changes
Other head-to-heads among wetsuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Roxy’s and Xcel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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