Brandwave

How popular isRip Curl in search?

In August 2026, there were an estimated 368K branded searches for Rip Curl worldwide which held steady over the last 11 months. Rip Curl holds 31.5% estimated Share of Search among wetsuit brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Billabong47.1%
  2. Rip Curl31.5%
  3. Quiksilver21.1%
  4. O'Neill0.25%
  5. Roxy0.11%
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Which wetsuit brands compete with Rip Curl?

Rip Curl against wetsuit brands worldwide, by month

Share of Search by month for Billabong, Rip Curl, Quiksilver. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlQuiksilverO'NeillRoxy
Oct 202542.1%34.5%23%0.22%0.15%
Nov 202543.9%35.9%19.7%0.23%0.23%
Dec 202542.1%34.5%23.1%0.22%0.15%
Jan 202642.1%34.5%23.1%0.18%0.12%
Feb 202647.1%31.5%21%0.25%0.1%
Mar 202647.1%31.5%21.1%0.25%0.09%
Apr 202647.1%31.5%21.1%0.25%0.09%
May 202647.1%31.5%21.1%0.25%0.11%
Jun 202647.1%31.5%21.1%0.25%0.11%
Jul 202647.1%31.5%21.1%0.25%0.11%
Aug 202647.1%31.5%21.1%0.25%0.11%
Sep 2026—————

  1. 1.Billabong

    47.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Rip Curl

    31.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Quiksilver

    21.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.O'Neill

    0.25%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Roxy

    0.11%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rip Curl and its closest rivals

How has branded search demand for Rip Curl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rip Curl worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit brands worldwide decreased from 34.5% to 31.5%.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit brands worldwide peaked at 35.9% in November 2025 and was lowest at 31.5% in May 2026.

How did search popularity change for wetsuit brands worldwide in August 2026?

  1. Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.

  2. Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Rip Curl compete?

Rip Curl is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rash vests2nd of 631.2%Show ranking
Wetsuit brands2nd of 531.5%Shown above
Wetsuit accessory brands1st of 650.7%Show ranking

How is Rip Curl measured?

Brandwave collects information about searches that people make online using Rip Curl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rip curl

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How the Brand Demand Index is measured

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