Brandwave

How popular isXcel in search?

In September 2026, there were an estimated 9.9K branded searches for Xcel worldwide which is down 18.2% over the last 12 months. Xcel holds 0.54% estimated Share of Search among wetsuit brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roxy29.9%
  2. Billabong24.5%
  3. Rip Curl16.4%
  4. O'Neill13.5%
  5. Quiksilver13.4%
  6. Cressi1.8%
  7. Xcel0.54%
Xcel website (opens in a new tab)

Follow Xcel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wetsuit brands compete with Xcel?

Xcel against wetsuit brands worldwide, by month

Share of Search by month for Roxy, Billabong, Rip Curl, O'Neill, Quiksilver, Xcel. The figures are in the table below the chart.

View monthly share of search table
MonthRoxyBillabongRip CurlO'NeillQuiksilverCressiXcel
Oct 202525%25%20.4%13.8%13.7%1.5%0.67%
Nov 202525.7%25.7%21%14.2%11.5%1.3%0.69%
Dec 202525.1%25.1%20.5%13.8%13.7%1.2%0.55%
Jan 202629.1%23.8%19.4%13.1%13%1.2%0.43%
Feb 202626.8%26.8%17.9%14.8%12%1.3%0.48%
Mar 202626.8%26.8%17.9%14.8%12%1.3%0.48%
Apr 202627.5%27.5%18.4%12.4%12.3%1.4%0.6%
May 202626.7%26.7%17.8%14.7%11.9%1.6%0.59%
Jun 202626.5%26.5%17.7%14.6%11.8%2.4%0.48%
Jul 202629.7%24.3%16.2%16.4%10.8%2.2%0.44%
Aug 202626.5%26.5%17.7%14.6%11.8%2.4%0.48%
Sep 202629.9%24.5%16.4%13.5%13.4%1.8%0.54%

  1. 1.Roxy

    29.9%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.Billabong

    24.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2 points.

  3. 3.Rip Curl

    16.4%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.O'Neill

    13.5%

    Held 4th. 248K estimated branded searches, -18.4% vs prior month. Share -1.1 points.

  5. 5.Quiksilver

    13.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +1.5 points.

  6. 6.Cressi

    1.8%

    Held 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.6 points.

  7. 7.Xcel

    0.54%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Xcel and its closest rivals

Every comparison with Xcel

How has branded search demand for Xcel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Xcel worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Xcel’s estimated Share of Search among wetsuit brands worldwide held steady, from 0.67% to 0.54%.

How did search popularity change for wetsuit brands worldwide in September 2026?

  1. In September 2026, Roxy overtook Billabong to become the leader among wetsuit brands worldwide, with 29.9% estimated Share of Search.

  2. In September 2026, Quiksilver gained estimated Share of Search among wetsuit brands worldwide, from 11.8% to 13.4%.

  3. In September 2026, Billabong lost estimated Share of Search among wetsuit brands worldwide, from 26.5% to 24.5%.

  4. In September 2026, Rip Curl lost estimated Share of Search among wetsuit brands worldwide, from 17.7% to 16.4%.

  5. In September 2026, O'Neill lost estimated Share of Search among wetsuit brands worldwide, from 14.6% to 13.5%.

  6. In September 2026, Cressi lost estimated Share of Search among wetsuit brands worldwide, from 2.4% to 1.8%.

Where does Xcel compete?

Xcel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wetsuit brands7th of 70.54%Shown above
Rash vests5th of 60.79%Show ranking
Wetsuit accessory brands6th of 61.1%Show ranking

How is Xcel measured?

Brandwave collects information about searches that people make online using Xcel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xcel wetsuit

Do you work for Xcel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Xcel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free