Burton vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Burton among snow pants brands worldwide. Patagonia had about 2.7 million branded searches, while Burton had 95,800. Patagonia made up 25.8% of all snow pants brand searches we track, and Burton accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Burton and Patagonia each appeared in three of the five answers. Patagonia was mentioned before Burton in three out of four answers.
Who do people search for more?
Patagonia, about 29 searches for every 1 for Burton
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Patagonia, named ahead of Burton in 3 of 4 answers
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Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Patagonia was listed before Burton in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Patagonia1st
The North Face2nd
Arc'teryx3rd
Burton4th
Helly Hansen5th
Outdoor Research6th
Columbia7th
Volcom8th
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy?”
Asked ChatGPT
“What are the best snow pants brands?”
Asked ChatGPT
“What's the best snow pants brand for skiing?”
Searched Google, AI Overview
“waterproof snow pants”
Searched Google, AI Overview
“snowboard pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Burton or Patagonia more popular in search?
This chart shows how often people search Google for Burton and Patagonia by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Patagonia, Burton. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Burton and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands worldwide moved from 0.82% to 0.9%, and its estimated monthly branded searches moved from 127K to 95.8K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among snow pants brands worldwide moved from 26.4% to 25.8%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
In September 2026, Patagonia lost share of searches among snow pants brands worldwide, from 28.4% to 25.8%.
In September 2026, Burton fell from 7th to 8th among snow pants brands worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Burton’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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