Cressi vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Cressi among wetsuit brands worldwide. Patagonia had about 2.7 million branded searches, while Cressi had 33,100. Patagonia made up 59.9% of all wetsuit brand searches we track, and Cressi accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Patagonia appeared in all four answers and Cressi in one. Patagonia was mentioned before Cressi in every answer.
Who do people search for more?
Patagonia, about 83 searches for every 1 for Cressi
Who does AI mention more?
Patagonia, mentioned in every answer we collected
Who does AI recommend more?
Patagonia, named ahead of Cressi in every answer
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Patagonia appeared in all four answers. Cressi was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Patagonia was listed before Cressi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rip Curl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
O'Neill4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xcel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Billabong2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cressi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Roxy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quiksilver0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wetsuit brands
4 answers
Asked ChatGPT
“Which wetsuit brand should I buy?”
Asked ChatGPT
“What are the best wetsuit brands?”
Asked ChatGPT
“What's the best wetsuit brand for cold water surfing?”
Searched Google, AI Overview
“wetsuit brands”
Searched Google, AI Overview
“best wetsuit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cressi or Patagonia more popular in search?
This chart shows how often people search Google for Cressi and Patagonia by name. Each line represents a brand's share of searches for all eight wetsuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Patagonia, Cressi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Roxy | Billabong | Rip Curl | O'Neill | Quiksilver | Cressi | Xcel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 7.6% | 7.6% | 6.2% | 4.2% | 4.2% | 0.46% | 0.21% |
| Nov 2025 | 70% | 7.7% | 7.7% | 6.3% | 4.3% | 3.4% | 0.38% | 0.21% |
| Dec 2025 | 65.1% | 8.8% | 8.8% | 7.2% | 4.8% | 4.8% | 0.43% | 0.19% |
| Jan 2026 | 63.9% | 10.5% | 8.6% | 7% | 4.7% | 4.7% | 0.42% | 0.15% |
| Feb 2026 | 66.6% | 8.9% | 8.9% | 6% | 4.9% | 4% | 0.44% | 0.16% |
| Mar 2026 | 62% | 10.2% | 10.2% | 6.8% | 5.6% | 4.6% | 0.5% | 0.18% |
| Apr 2026 | 57.8% | 11.6% | 11.6% | 7.8% | 5.2% | 5.2% | 0.57% | 0.26% |
| May 2026 | 57% | 11.5% | 11.5% | 7.7% | 6.3% | 5.1% | 0.69% | 0.25% |
| Jun 2026 | 56.9% | 11.4% | 11.4% | 7.6% | 6.3% | 5.1% | 1% | 0.21% |
| Jul 2026 | 54.7% | 13.4% | 11% | 7.3% | 7.4% | 4.9% | 0.99% | 0.2% |
| Aug 2026 | 56.9% | 11.4% | 11.4% | 7.6% | 6.3% | 5.1% | 1% | 0.21% |
| Sep 2026 | 59.9% | 12% | 9.8% | 6.6% | 5.4% | 5.4% | 0.72% | 0.22% |
How has the Cressi and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Cressi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands worldwide moved from 0.46% to 0.72%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among wetsuit brands worldwide moved from 69.4% to 59.9%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How did search popularity change for wetsuit brands worldwide in September 2026?
2 changes
In September 2026, Patagonia gained share of searches among wetsuit brands worldwide, from 56.9% to 59.9%.
Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cressi’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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