Bellroy vs Patagonia:Which is searched more?
In September 2026, Patagonia had more branded searches than Bellroy among travel backpack brands worldwide. Patagonia had about 2.7 million branded searches, while Bellroy had 224,000. Patagonia made up 70.4% of all travel backpack brand searches we track, and Bellroy accounted for 5.8%. These are worldwide searches for English-language branded terms.
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Is Bellroy or Patagonia more popular in search?
Compare brands that offer backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Patagonia, Bellroy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Cotopaxi | Quechua | Bellroy | Peak Design | Aer | NOMATIC | Osprey | Tortuga |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 7% | 5.7% | 4.2% | 3.8% | 0.59% | 0.88% | 0.51% | 0.13% |
| Nov 2025 | 78.1% | 7% | 4.7% | 4.2% | 3.8% | 0.7% | 0.79% | 0.52% | 0.14% |
| Dec 2025 | 75.3% | 8.3% | 5.5% | 5% | 3.7% | 0.58% | 0.85% | 0.61% | 0.12% |
| Jan 2026 | 76% | 8.4% | 5.6% | 4.1% | 3.7% | 0.59% | 0.93% | 0.61% | 0.13% |
| Feb 2026 | 75.8% | 8.3% | 5.6% | 4.2% | 3.7% | 0.7% | 0.96% | 0.61% | 0.17% |
| Mar 2026 | 74.4% | 8.2% | 5.5% | 5% | 4.5% | 0.88% | 0.84% | 0.6% | 0.16% |
| Apr 2026 | 71.2% | 9.6% | 6.4% | 5.8% | 4.3% | 0.87% | 0.98% | 0.7% | 0.2% |
| May 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 1% | 0.97% | 0.85% | 0.22% |
| Jun 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 0.99% | 0.97% | 0.85% | 0.22% |
| Jul 2026 | 70.7% | 9.5% | 6.3% | 5.9% | 4.3% | 0.99% | 0.87% | 1.3% | 0.18% |
| Aug 2026 | 67.8% | 11.1% | 6.1% | 6.8% | 5% | 1.2% | 0.93% | 1% | 0.17% |
| Sep 2026 | 70.4% | 9.5% | 6.3% | 5.8% | 5.2% | 0.99% | 0.97% | 0.85% | 0.15% |
How has the Bellroy and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Bellroy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bellroy’s share of searches among travel backpack brands worldwide moved from 4.2% to 5.8%, and its estimated monthly branded searches moved from 220K to 224K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among travel backpack brands worldwide moved from 77.3% to 70.4%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How did search popularity change for travel backpack brands worldwide in September 2026?
2 changes
In September 2026, Patagonia gained share of searches among travel backpack brands worldwide, from 67.8% to 70.4%.
In September 2026, Bellroy lost share of searches among travel backpack brands worldwide, from 6.8% to 5.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bellroy’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel backpack brands
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