Brandwave

How popular isBellroy in search?

In August 2026, there were an estimated 274K branded searches for Bellroy worldwide which is up 24.6% over the last 11 months. Bellroy holds 47.5% estimated Share of Search among travel backpack brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bellroy47.5%
  2. Peak Design36.6%
  3. Aer8.1%
  4. NOMATIC6.6%
  5. Tortuga1.2%
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Which travel backpack brands compete with Bellroy?

Bellroy against travel backpack brands worldwide, by month

Share of Search by month for Bellroy, Peak Design, Aer, NOMATIC. The figures are in the table below the chart.

View monthly share of search table
MonthBellroyPeak DesignAerNOMATICTortuga
Oct 202542.6%40.9%6%9.1%1.4%
Nov 202542.4%41.1%7.1%7.9%1.4%
Dec 202547.5%37.7%5.6%8.2%1.1%
Jan 202642.3%40.6%6.1%9.7%1.3%
Feb 202642%39.6%7.1%9.7%1.7%
Mar 202642.9%40.9%7.6%7.3%1.4%
Apr 202646.9%36.6%7%7.9%1.6%
May 202643%40.5%7.6%7.2%1.6%
Jun 202643.1%40.6%7.4%7.3%1.6%
Jul 202647.5%36%8%7%1.5%
Aug 202647.5%36.6%8.1%6.6%1.2%
Sep 2026—————

  1. 1.Bellroy

    47.5%

    held 1st · 274K estimated branded searches · +19.7% vs prior month · -0.1 points

  2. 2.Peak Design

    36.6%

    held 2nd · 211K estimated branded searches · +21.9% vs prior month · +0.6 points

  3. 3.Aer

    8.1%

    held 3rd · 47K estimated branded searches · +22.1% vs prior month · +0.2 points

  4. 4.NOMATIC

    6.6%

    held 4th · 37.9K estimated branded searches · +12.3% vs prior month · -0.4 points

  5. 5.Tortuga

    1.2%

    held 5th · 7K estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Bellroy and its closest rivals

How has branded search demand for Bellroy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bellroy worldwide rose from 220K to 274K.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide increased from 42.6% to 47.5%.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide peaked at 47.5% in July 2026 and was lowest at 42% in February 2026.

How did search popularity change for travel backpack brands worldwide in August 2026?

  1. In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.

  2. Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.

  3. Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.

  4. Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.

How is Bellroy measured?

Brandwave collects information about searches that people make online using Bellroy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bellroy
  • bellroy backpack
  • bellroy com
  • bellroy travel backpack
  • travel backpack bellroy

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How the Brand Demand Index is measured

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