Bellroy vs Quechua:Which is more popular?
In September 2026, Quechua had more branded searches than Bellroy among travel backpack brands worldwide. Quechua had about 246,000 branded searches, while Bellroy had 224,000. Quechua made up 6.3% of all travel backpack brand searches we track, and Bellroy accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about travel backpack brands, Quechua appeared in two of the five answers and Bellroy in none.
Who do people search for more?
Quechua, about 10% more searches than Bellroy
Who does AI mention more?
Quechua, mentioned in 2 of 5 answers, Bellroy in 0
Who does AI recommend more?
Quechua, the only one of the two named
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Top travel backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quechua was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bellroy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cotopaxi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peak Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Quechua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tortuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bellroy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NOMATIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel backpack brands
5 answers
Asked ChatGPT
“Which travel backpack brand should I buy?”
Asked ChatGPT
“What are the best travel backpack brands?”
Asked ChatGPT
“What's the best travel backpack brand for carry-on trips?”
Searched Google, AI Overview
“best travel backpack”
Searched Google, AI Overview
“carry on backpack”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bellroy or Quechua more popular in search?
This chart shows how often people search Google for Bellroy and Quechua by name. Each line represents a brand's share of searches for all nine travel backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quechua, Bellroy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Cotopaxi | Quechua | Bellroy | Peak Design | Aer | NOMATIC | Osprey | Tortuga |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 7% | 5.7% | 4.2% | 3.8% | 0.59% | 0.88% | 0.51% | 0.13% |
| Nov 2025 | 78.1% | 7% | 4.7% | 4.2% | 3.8% | 0.7% | 0.79% | 0.52% | 0.14% |
| Dec 2025 | 75.3% | 8.3% | 5.5% | 5% | 3.7% | 0.58% | 0.85% | 0.61% | 0.12% |
| Jan 2026 | 76% | 8.4% | 5.6% | 4.1% | 3.7% | 0.59% | 0.93% | 0.61% | 0.13% |
| Feb 2026 | 75.8% | 8.3% | 5.6% | 4.2% | 3.7% | 0.7% | 0.96% | 0.61% | 0.17% |
| Mar 2026 | 74.4% | 8.2% | 5.5% | 5% | 4.5% | 0.88% | 0.84% | 0.6% | 0.16% |
| Apr 2026 | 71.2% | 9.6% | 6.4% | 5.8% | 4.3% | 0.87% | 0.98% | 0.7% | 0.2% |
| May 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 1% | 0.97% | 0.85% | 0.22% |
| Jun 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 0.99% | 0.97% | 0.85% | 0.22% |
| Jul 2026 | 70.7% | 9.5% | 6.3% | 5.9% | 4.3% | 0.99% | 0.87% | 1.3% | 0.18% |
| Aug 2026 | 67.8% | 11.1% | 6.1% | 6.8% | 5% | 1.2% | 0.93% | 1% | 0.17% |
| Sep 2026 | 70.4% | 9.5% | 6.3% | 5.8% | 5.2% | 0.99% | 0.97% | 0.85% | 0.15% |
How has the Bellroy and Quechua comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bellroy took it in August 2026, Quechua took it in September 2026.
- Across the 12 months ending September 2026, Bellroy’s share of searches among travel backpack brands worldwide moved from 4.2% to 5.8%, and its estimated monthly branded searches moved from 220K to 224K.
- Across the 12 months ending September 2026, Quechua’s share of searches among travel backpack brands worldwide moved from 5.7% to 6.3%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for travel backpack brands worldwide in September 2026?
2 changes
In September 2026, Bellroy lost share of searches among travel backpack brands worldwide, from 6.8% to 5.8%.
In September 2026, Quechua rose from 4th to 3rd among travel backpack brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bellroy’s and Quechua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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