Brandwave

Bellroy vs Pelican:Which is searched more?

In September 2026, Bellroy had more branded searches than Pelican among laptop case brands worldwide. Bellroy had about 201,000 branded searches, while Pelican had 137,000. Bellroy made up 13.4% of all laptop case brand searches we track, and Pelican accounted for 9.1%. These are worldwide searches for English-language branded terms.

Share of searches among laptop case brands worldwide in September 2026Is Bellroy or Pelican more popular in search?
Bellroy13.4%201K searches
vs
Pelican9.1%137K searches

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Is Bellroy or Pelican more popular in search?

Compare the laptop case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bellroy and Pelican among laptop case brands worldwide, by month

Share of searches by month for Bellroy, Pelican. The figures are in the table below the chart.

View monthly share of searches table
MonthTumiThuleBellroyPelicanIncasetomtocMOSISO
Oct 202545.5%20.1%13.4%9.1%7.3%4.3%0.29%
Nov 202547.4%21%14%7.8%5.2%4.4%0.25%
Dec 202547.7%21.1%14.1%7.9%5.2%3.7%0.29%
Jan 202641.8%27.6%12.3%8.4%5.6%4%0.32%
Feb 202646.6%21.1%11.6%9.6%6.3%4.5%0.32%
Mar 202642.4%23.5%12.8%8.8%7%5%0.49%
Apr 202643.5%24.1%13.1%9%5.9%4.2%0.26%
May 202641.4%27.4%12.2%8.3%5.5%4.8%0.34%
Jun 202642.9%23.8%13%8.8%5.8%5.4%0.26%
Jul 202641.4%27.4%12.2%8.3%5.5%4.9%0.25%
Aug 202642.7%22.8%15.2%8.5%5.6%5%0.31%
Sep 202645.9%20%13.4%9.1%6%5.3%0.33%

How has the Bellroy and Pelican comparison changed over the last 12 months?

3 findings
  • Bellroy was ahead of Pelican in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bellroy’s share of searches among laptop case brands worldwide held steady at 13.4%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Pelican’s share of searches among laptop case brands worldwide held steady at 9.1%, and its estimated monthly branded searches held steady at 137K.

How did search popularity change for laptop case brands worldwide in September 2026?

2 changes
  1. In September 2026, Pelican gained share of searches among laptop case brands worldwide, from 8.5% to 9.1%.

  2. In September 2026, Bellroy lost share of searches among laptop case brands worldwide, from 15.2% to 13.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bellroy’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellroy

1 branded search term

  • bellroy

Pelican

2 branded search terms

  • pelican case
  • pelican laptop case

How the Brand Demand Index is measured

Other head-to-heads among laptop case brands

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