How popular isPelican in search?
In September 2026, there were an estimated 173K branded searches for Pelican worldwide which is up 7.5% over the last 12 months. Pelican holds 12.1% estimated Share of Search among laptop case brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which laptop case brands compete with Pelican?
Share of Search by month for Tumi, Thule, Pelican. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Thule | Pelican |
|---|---|---|---|
| Oct 2025 | 60.9% | 26.9% | 12.2% |
| Nov 2025 | 62.2% | 27.5% | 10.2% |
| Dec 2025 | 62.2% | 27.5% | 10.2% |
| Jan 2026 | 53.7% | 35.5% | 10.8% |
| Feb 2026 | 60.3% | 27.3% | 12.4% |
| Mar 2026 | 56.8% | 31.5% | 11.7% |
| Apr 2026 | 56.8% | 31.5% | 11.7% |
| May 2026 | 53.7% | 35.5% | 10.8% |
| Jun 2026 | 56.8% | 31.5% | 11.7% |
| Jul 2026 | 53.7% | 35.5% | 10.8% |
| Aug 2026 | 57.7% | 30.8% | 11.5% |
| Sep 2026 | 61.2% | 26.7% | 12.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 690K | 0% | +3.4 points | |
| 2, held 2nd | 26.7% | 301K | -18.2% | -4.1 points | |
| 3, held 3rd | 12.1% | 137K | 0% | +0.7 points |
Compare search popularity between Pelican and its closest rivals
How has branded search demand for Pelican changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pelican worldwide rose from 161K to 173K.
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among laptop case brands worldwide peaked at 12.4% in February 2026 and was lowest at 10.2% in November 2025.
How did search popularity change for laptop case brands worldwide in September 2026?
3 changes
In September 2026, Tumi gained estimated Share of Search among laptop case brands worldwide, from 57.7% to 61.2%.
In September 2026, Pelican gained estimated Share of Search among laptop case brands worldwide, from 11.5% to 12.1%.
In September 2026, Thule lost estimated Share of Search among laptop case brands worldwide, from 30.8% to 26.7%.
Where does Pelican compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack cooler brands | 7th of 7 | 2.2% | Show ranking |
| Laptop case brands | 3rd of 3 | 12.1% | Shown above |
| Cooler box brands | 4th of 5 | 6% | Show ranking |
How is Pelican measured?
Brandwave collects information about searches that people make online using Pelican’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- pelican backpack cooler
- pelican case
- pelican cooler
- pelican cooler box
- pelican laptop case
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Is Pelican your brand?
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