Brandwave

How popular isHydro Flask?

In September 2026, people searched for Hydro Flask by name about 480,000 times worldwide, a 17.3% decrease from the previous year. These searches made up 0.55% of all global cooler box brand searches, placing Hydro Flask ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cooler box brands, Hydro Flask did not appear in any of the answers.

Search and AI answers in September 2026

Hydro Flask is the ninth most searched of 10 competitors and not listed in any AI answer.

  1. YETIShare of searches 47.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. IglooShare of searches 19.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. RTICShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ColemanShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Hydro FlaskShare of searches 0.55%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cooler box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. YETI2nd
  3. Coleman3rd
  4. Igloo4th
  5. Engel5th
  6. Pelican6th
  7. Dometic–
  8. DeWalt–
  9. Hydro Flask–
  10. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cooler box brands compete with Hydro Flask?

Hydro Flask against cooler box brands worldwide, by month

Share of searches by month for YETI, Igloo, RTIC, Coleman, Engel, Pelican, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICColemanEngelPelicanDometicDeWaltHydro FlaskIcey-Tek
Oct 202549.5%17%17.4%7.3%3.3%2.2%1.6%0.41%0.76%0.6%
Nov 202554.6%12.3%18.6%6.2%2.9%2.3%1.6%0.31%0.63%0.63%
Dec 202558.8%11%16.5%5.5%3.1%1.7%1.6%0.31%0.79%0.66%
Jan 202650.2%13.9%17.1%8.4%4%2.2%2.3%0.42%0.81%0.87%
Feb 202650.2%14.6%17.1%8.6%4%2.2%1.6%0.39%0.6%0.73%
Mar 202649.1%17.4%17.7%7%3.3%2.2%1.5%0.47%0.89%0.49%
Apr 202642.7%25.3%17.8%6%3.1%2.2%1.3%0.4%0.87%0.4%
May 202646.9%19.3%19.7%5.6%3%2.1%1.2%0.84%0.95%0.46%
Jun 202648.9%16.9%20.8%5.7%2.6%2.2%1.2%0.72%0.84%0.32%
Jul 202650.1%17.4%17.9%6%3.3%2.2%1.2%0.8%0.72%0.41%
Aug 202650.1%17.4%17.4%6.2%3.3%2.2%1.3%1%0.58%0.5%
Sep 202647.9%19.5%16.5%6.5%3.8%2.5%1.6%0.68%0.55%0.47%

  1. 1.YETI

    47.9%

    Held 1st. 360K estimated branded searches, -32% vs prior month. Share -2.2 points.

  2. 2.Igloo

    19.5%

    Held 2nd. 147K estimated branded searches, -20.3% vs prior month. Share +2.1 points.

  3. 3.RTIC

    16.5%

    Held 3rd. 124K estimated branded searches, -32.3% vs prior month. Share -0.9 points.

  4. 4.Coleman

    6.5%

    Held 4th. 48.9K estimated branded searches, -25.9% vs prior month. Share +0.3 points.

  5. 5.Engel

    3.8%

    Held 5th. 28.3K estimated branded searches, -18.1% vs prior month. Share +0.5 points.

  6. 6.Pelican

    2.5%

    Held 6th. 18.9K estimated branded searches, -18.6% vs prior month. Share +0.3 points.

  7. 7.Dometic

    1.6%

    Held 7th. 12.2K estimated branded searches, -9.3% vs prior month. Share +0.4 points.

  8. 8.DeWalt

    0.68%

    Held 8th. 5.1K estimated branded searches, -53.5% vs prior month. Share -0.4 points.

  9. 9.Hydro Flask

    0.55%

    Held 9th. 4.1K estimated branded searches, -33% vs prior month. Share 0 points.

  10. 10.Icey-Tek

    0.47%

    Held 10th. 3.5K estimated branded searches, -32.6% vs prior month. Share 0 points.

Hydro Flask, RTIC and 4 other brands sell other things too, so only their searches that name this product count here, like “hydro flask cooler”.

Compare popularity between Hydro Flask and its closest rivals

Every comparison with Hydro Flask

27 comparisons

How has branded search demand for Hydro Flask changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 580K to 480K.
  • Across the 12 months ending September 2026, Hydro Flask fell from 8th to 9th among cooler box brands worldwide.

How did search popularity change for cooler box brands worldwide in September 2026?

6 changes

  1. In September 2026, Igloo gained share of searches among cooler box brands worldwide, from 17.4% to 19.5%.

  2. In September 2026, YETI lost share of searches among cooler box brands worldwide, from 50.1% to 47.9%.

  3. In September 2026, RTIC lost share of searches among cooler box brands worldwide, from 17.4% to 16.5%.

  4. Engel’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.8% in September 2026.

  5. Coleman’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 5.7% to 6.5% in September 2026.

  6. Estimated monthly branded searches for DeWalt worldwide rose 115.1% over 12 measured months, from 2.4K to 5.1K in September 2026.

How are Hydro Flask’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hydro flask
  • hydro flask backpack cooler
  • hydro flask bottle
  • hydro flask cooler
  • hydro flask drink bottle
  • hydro flask insulated tumbler
  • hydro flask lunch bag
  • hydro flask lunch cooler
  • hydro flask metal straw
  • hydro flask soft cooler
  • hydro flask tumbler

Do you work for Hydro Flask? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hydro Flask compete?

Hydro Flask is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insulated drinkware brands3rd of 97.7%Show ranking
Water bottle brands2nd of 98.7%Show ranking
Cooler box brands9th of 100.55%Shown above
Lunch bag brands6th of 82.5%Show ranking
Metal straw brands5th of 60.22%Show ranking
Lunch cooler brands5th of 55.8%Show ranking
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Is Hydro Flask your brand?

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