Brandwave

How popular isHydro Flask in search?

In August 2026, there were an estimated 697K branded searches for Hydro Flask worldwide which is up 22.2% over the last 11 months. Hydro Flask holds 46.4% estimated Share of Search among water bottle brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hydro Flask46.4%
  2. YETI32.2%
  3. Chilly's7.3%
  4. Nalgene7.3%
  5. Klean Kanteen6%
  6. S'well0.81%
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Which water bottle brands compete with Hydro Flask?

Hydro Flask against water bottle brands worldwide, by month

Share of Search by month for Hydro Flask, YETI, Chilly's, Nalgene, Klean Kanteen. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskYETIChilly'sNalgeneKlean KanteenS'well
Oct 202545.4%29.8%10.7%7.2%5.9%0.96%
Nov 202545.6%33%8.8%5.9%5.9%0.79%
Dec 202540.5%40.3%7.8%5.2%5.2%0.86%
Jan 202642.4%32.3%12.2%6.7%5.5%0.9%
Feb 202641.6%35.5%9.8%6.6%5.4%1.1%
Mar 202642.4%31.3%10%8.2%6.7%1.3%
Apr 202641.4%33.4%9.7%8%6.5%1.1%
May 202638.7%36.4%9.1%7.5%7.5%1%
Jun 202639.3%36.8%9.2%7.6%6.2%1%
Jul 202643.5%35%6.9%6.9%6.9%0.92%
Aug 202646.4%32.2%7.3%7.3%6%0.81%
Sep 2026——————

  1. 1.Hydro Flask

    46.4%

    Held 1st. 697K estimated branded searches, +21.8% vs prior month. Share +2.9 points.

  2. 2.YETI

    32.2%

    Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share -2.8 points.

  3. 3.Chilly's

    7.3%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Nalgene

    7.3%

    Moved from 5th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  5. 5.Klean Kanteen

    6%

    Moved from 4th to 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.S'well

    0.81%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Hydro Flask and its closest rivals

How has branded search demand for Hydro Flask changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hydro Flask worldwide rose from 570K to 697K.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among water bottle brands worldwide increased from 45.4% to 46.4%.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among water bottle brands worldwide peaked at 46.4% in August 2026 and was lowest at 38.7% in May 2026.

How did search popularity change for water bottle brands worldwide in August 2026?

  1. In August 2026, Hydro Flask gained estimated Share of Search among water bottle brands worldwide, from 43.5% to 46.4%.

  2. In August 2026, YETI lost estimated Share of Search among water bottle brands worldwide, from 35% to 32.2%.

  3. In August 2026, Klean Kanteen lost estimated Share of Search among water bottle brands worldwide, from 6.9% to 6%.

  4. In August 2026, Nalgene rose from 5th to 4th among water bottle brands worldwide.

  5. Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Hydro Flask compete?

Hydro Flask is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands3rd of 59.2%Show ranking
Water bottle brands1st of 646.4%Shown above

How is Hydro Flask measured?

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hydro flask
  • hydro flask bottle
  • hydro flask com
  • hydro flask tumbler

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How the Brand Demand Index is measured

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