Brandwave

Hydro Flask vs Icey-Tek:Which is more popular?

In September 2026, Hydro Flask had more branded searches than Icey-Tek among cooler box brands worldwide. Hydro Flask had about 4,100 branded searches, while Icey-Tek had 3,540. Hydro Flask made up 0.55% of all cooler box brand searches we track, and Icey-Tek accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about cooler box brands, neither Hydro Flask nor Icey-Tek appeared in any of the five answers.

Among cooler box brands worldwide in September 2026

Who do people search for more?

Hydro Flask, about 16% more searches than Icey-Tek

Hydro Flask 4.1K searchesIcey-Tek 3.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Hydro Flask in 0 of 5Icey-Tek in 0 of 5

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Top cooler box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Hydro Flask nor Icey-Tek showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. YETI2nd
  3. Coleman3rd
  4. Igloo4th
  5. Engel5th
  6. Pelican6th
  7. Dometic–
  8. DeWalt–
  9. Hydro Flask–
  10. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hydro Flask or Icey-Tek more popular in search?

This chart shows how often people search Google for Hydro Flask and Icey-Tek by name. Each line represents a brand's share of searches for all ten cooler box brands we track, month by month, from English-language searches worldwide.

Hydro Flask and Icey-Tek among cooler box brands worldwide, by month

Share of searches by month for Hydro Flask, Icey-Tek. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICColemanEngelPelicanDometicDeWaltHydro FlaskIcey-Tek
Oct 202549.5%17%17.4%7.3%3.3%2.2%1.6%0.41%0.76%0.6%
Nov 202554.6%12.3%18.6%6.2%2.9%2.3%1.6%0.31%0.63%0.63%
Dec 202558.8%11%16.5%5.5%3.1%1.7%1.6%0.31%0.79%0.66%
Jan 202650.2%13.9%17.1%8.4%4%2.2%2.3%0.42%0.81%0.87%
Feb 202650.2%14.6%17.1%8.6%4%2.2%1.6%0.39%0.6%0.73%
Mar 202649.1%17.4%17.7%7%3.3%2.2%1.5%0.47%0.89%0.49%
Apr 202642.7%25.3%17.8%6%3.1%2.2%1.3%0.4%0.87%0.4%
May 202646.9%19.3%19.7%5.6%3%2.1%1.2%0.84%0.95%0.46%
Jun 202648.9%16.9%20.8%5.7%2.6%2.2%1.2%0.72%0.84%0.32%
Jul 202650.1%17.4%17.9%6%3.3%2.2%1.2%0.8%0.72%0.41%
Aug 202650.1%17.4%17.4%6.2%3.3%2.2%1.3%1%0.58%0.5%
Sep 202647.9%19.5%16.5%6.5%3.8%2.5%1.6%0.68%0.55%0.47%

Hydro Flask sells other things too, so only its searches that name this product count here, like “hydro flask cooler”.

How has the Hydro Flask and Icey-Tek comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Icey-Tek took it in November 2025, Hydro Flask took it in December 2025, Icey-Tek took it in January 2026, Hydro Flask took it in March 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among cooler box brands worldwide moved from 0.76% to 0.55%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
  • Across the 12 months ending September 2026, Icey-Tek’s share of searches among cooler box brands worldwide moved from 0.6% to 0.47%, and its estimated monthly branded searches held steady at 3.5K.

How did search popularity change for cooler box brands worldwide in September 2026?

0 changes

Neither Hydro Flask nor Icey-Tek moved beyond provider rounding among cooler box brands in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

3 branded search terms

  • hydro flask backpack cooler
  • hydro flask cooler
  • hydro flask soft cooler

Icey-Tek

3 branded search terms

  • icey tek
  • icey tek cooler
  • icey tek esky

How the Brand Demand Index is measured

Other head-to-heads among cooler box brands

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