Coleman vs YETI:Which is more popular?
In September 2026, YETI had more branded searches than Coleman among cooler box brands worldwide. YETI had about 303,000 branded searches, while Coleman had 201,000. YETI made up 18.8% of all cooler box brand searches we track, and Coleman accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about cooler box brands, Coleman appeared in all five answers and YETI in three. Coleman was mentioned before YETI in three out of five answers.
Who do people search for more?
YETI, about 51% more searches than Coleman
Who does AI mention more?
Coleman, mentioned in every answer we collected
Who does AI recommend more?
Coleman, named ahead of YETI in 3 of 5 answers
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Top cooler box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman appeared in all five answers. YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman was listed before YETI in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooler box brands
5 answers
Asked ChatGPT
“Which cooler box brand should I buy?”
Asked ChatGPT
“What are the best cooler box brands?”
Asked ChatGPT
“What's the best cooler box brand for camping and travel?”
Searched Google, AI Overview
“best cooler box”
Searched Google, AI Overview
“insulated cooler box”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Coleman or YETI more popular in search?
This chart shows how often people search Google for Coleman and YETI by name. Each line represents a brand's share of searches for all nine cooler box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for YETI, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Esky | YETI | RTIC | Coleman | Engel | Igloo | Dometic | Pelican | Icey-Tek |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 16.1% | 13% | 16% | 10.8% | 6.4% | 7.5% | 0.8% | 0.23% |
| Nov 2025 | 26.9% | 18.1% | 16.4% | 14.7% | 12.1% | 4.8% | 5.9% | 0.9% | 0.25% |
| Dec 2025 | 25.5% | 21% | 15.6% | 13.9% | 13.7% | 4.6% | 4.6% | 0.7% | 0.29% |
| Jan 2026 | 36% | 13.3% | 9.7% | 16.1% | 13.2% | 4.4% | 6.5% | 0.66% | 0.28% |
| Feb 2026 | 38.7% | 14.4% | 10.4% | 14.2% | 9.9% | 4.7% | 6.7% | 0.71% | 0.25% |
| Mar 2026 | 32.4% | 17.8% | 11.8% | 14.5% | 8.5% | 7.2% | 6.8% | 0.89% | 0.2% |
| Apr 2026 | 26.1% | 18% | 13.1% | 14.3% | 8.3% | 12.3% | 6.7% | 1.1% | 0.2% |
| May 2026 | 22.2% | 22.8% | 16.6% | 12.1% | 7.3% | 10.7% | 7% | 1.1% | 0.25% |
| Jun 2026 | 20.4% | 25% | 18.6% | 11.1% | 6.9% | 10% | 6.5% | 1.3% | 0.19% |
| Jul 2026 | 24.3% | 24.4% | 16.2% | 10.9% | 6.2% | 9.9% | 6.6% | 1.2% | 0.23% |
| Aug 2026 | 26.8% | 22% | 14.6% | 12% | 7.5% | 8.9% | 6.9% | 1.1% | 0.26% |
| Sep 2026 | 28% | 18.8% | 13.7% | 12.5% | 9.3% | 9.1% | 7.2% | 1.1% | 0.22% |
How has the Coleman and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Coleman took it in January 2026, YETI took it in February 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among cooler box brands worldwide moved from 16% to 12.5%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, YETI’s share of searches among cooler box brands worldwide moved from 16.1% to 18.8%, and its estimated monthly branded searches moved from 247K to 303K.
How did search popularity change for cooler box brands worldwide in September 2026?
2 changes
In September 2026, Coleman gained share of searches among cooler box brands worldwide, from 12% to 12.5%.
In September 2026, YETI lost share of searches among cooler box brands worldwide, from 22% to 18.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Coleman’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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