Brandwave

How popular isYETI in search?

In August 2026, there were an estimated 483K branded searches for YETI worldwide which is up 28.9% over the last 11 months. YETI holds 46.3% estimated Share of Search among cooler box brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pelican52.7%
  2. YETI46.3%
  3. Dometic0.52%
  4. Icey-Tek0.42%
  5. Engel0.05%
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Which cooler box brands compete with YETI?

YETI against cooler box brands worldwide, by month

Share of Search by month for Pelican, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthPelicanYETIDometicIcey-TekEngel
Oct 202572.4%27.2%0.17%0.21%0.04%
Nov 202570.5%29.1%0.14%0.21%0.04%
Dec 202563.3%36.2%0.15%0.23%0.07%
Jan 202669.3%30.2%0.2%0.25%0.05%
Feb 202671.2%28.4%0.17%0.21%0.03%
Mar 202674%25.5%0.21%0.21%0.03%
Apr 202668%31.4%0.3%0.24%0.03%
May 202659.9%39.3%0.39%0.39%0.03%
Jun 202655%44%0.54%0.36%0.04%
Jul 202653.8%45.1%0.65%0.43%0.04%
Aug 202652.7%46.3%0.52%0.42%0.05%
Sep 2026—————

  1. 1.Pelican

    52.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.YETI

    46.3%

    Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share +1.2 points.

  3. 3.Dometic

    0.52%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Icey-Tek

    0.42%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Engel

    0.05%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between YETI and its closest rivals

How has branded search demand for YETI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YETI worldwide rose from 375K to 483K.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide increased from 27.2% to 46.3%.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide peaked at 46.3% in August 2026 and was lowest at 25.5% in March 2026.

How did search popularity change for cooler box brands worldwide in August 2026?

  1. In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.

  2. In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.

  3. Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does YETI compete?

YETI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands4th of 56.4%Show ranking
Water bottle brands2nd of 632.2%Show ranking
Cooler box brands2nd of 546.3%Shown above

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • yeti com
  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

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How the Brand Demand Index is measured

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