Brandwave

Klean Kanteen vs YETI:Which is searched more?

In August 2026, YETI had more branded searches than Klean Kanteen among water bottle brands worldwide. YETI was estimated to have 483K branded searches compared to Klean Kanteen’s 90.5K, and held a 31.9% Share of Search versus Klean Kanteen’s 6%. These are worldwide searches for English-language branded terms.

Share of Search among water bottle brands worldwide in August 2026Which is more popular in search, Klean Kanteen or YETI?
Klean Kanteen6%90.5K searches
vs
YETI31.9%483K searches

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Which is more popular in search, Klean Kanteen or YETI?

Compare the water bottle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Klean Kanteen and YETI among water bottle brands worldwide, by month

Share of Search by month for YETI, Klean Kanteen. The figures are in the table below the chart.

View monthly share of search table
MonthYETIKlean Kanteen
Oct 202529.6%5.8%
Nov 202532.7%5.9%
Dec 202540%5.2%
Jan 202632%5.4%
Feb 202635.1%5.3%
Mar 202630.9%6.6%
Apr 202633.1%6.4%
May 202636%7.4%
Jun 202636.4%6.1%
Jul 202634.7%6.8%
Aug 202631.9%6%
Sep 2026——

How has the Klean Kanteen and YETI comparison changed over the last 12 months?

  • YETI was ahead of Klean Kanteen in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Klean Kanteen’s estimated Share of Search among water bottle brands worldwide moved from 5.8% to 6%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among water bottle brands worldwide moved from 29.6% to 31.9%, and its estimated monthly branded searches moved from 375K to 483K.

How did search popularity change for water bottle brands worldwide in August 2026?

  1. In August 2026, YETI lost estimated Share of Search among water bottle brands worldwide, from 34.7% to 31.9%.

  2. In August 2026, Klean Kanteen lost estimated Share of Search among water bottle brands worldwide, from 6.8% to 6%.

How each brand is measured

Brandwave collects information about searches that people make online using Klean Kanteen’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klean Kanteen

1 branded search term

  • klean kanteen

YETI

5 branded search terms

  • yeti com
  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

How the Brand Demand Index is measured

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