Brandwave

How popular isYETI in search?

In August 2026, there were an estimated 483K branded searches for YETI worldwide which is up 28.9% over the last 11 months. YETI holds 32.2% estimated Share of Search among water bottle brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hydro Flask46.4%
  2. YETI32.2%
  3. Chilly's7.3%
  4. Nalgene7.3%
  5. Klean Kanteen6%
  6. S'well0.81%
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Which water bottle brands compete with YETI?

YETI against water bottle brands worldwide, by month

Share of Search by month for Hydro Flask, YETI, Chilly's, Nalgene, Klean Kanteen. The figures are in the table below the chart.

View monthly share of search table
MonthHydro FlaskYETIChilly'sNalgeneKlean KanteenS'well
Oct 202545.4%29.8%10.7%7.2%5.9%0.96%
Nov 202545.6%33%8.8%5.9%5.9%0.79%
Dec 202540.5%40.3%7.8%5.2%5.2%0.86%
Jan 202642.4%32.3%12.2%6.7%5.5%0.9%
Feb 202641.6%35.5%9.8%6.6%5.4%1.1%
Mar 202642.4%31.3%10%8.2%6.7%1.3%
Apr 202641.4%33.4%9.7%8%6.5%1.1%
May 202638.7%36.4%9.1%7.5%7.5%1%
Jun 202639.3%36.8%9.2%7.6%6.2%1%
Jul 202643.5%35%6.9%6.9%6.9%0.92%
Aug 202646.4%32.2%7.3%7.3%6%0.81%
Sep 2026——————

  1. 1.Hydro Flask

    46.4%

    Held 1st. 697K estimated branded searches, +21.8% vs prior month. Share +2.9 points.

  2. 2.YETI

    32.2%

    Held 2nd. 483K estimated branded searches, +4.9% vs prior month. Share -2.8 points.

  3. 3.Chilly's

    7.3%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Nalgene

    7.3%

    Moved from 5th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  5. 5.Klean Kanteen

    6%

    Moved from 4th to 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.S'well

    0.81%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between YETI and its closest rivals

How has branded search demand for YETI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YETI worldwide rose from 375K to 483K.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among water bottle brands worldwide increased from 29.8% to 32.2%.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among water bottle brands worldwide peaked at 40.3% in December 2025 and was lowest at 29.8% in October 2025.

How did search popularity change for water bottle brands worldwide in August 2026?

  1. In August 2026, Hydro Flask gained estimated Share of Search among water bottle brands worldwide, from 43.5% to 46.4%.

  2. In August 2026, YETI lost estimated Share of Search among water bottle brands worldwide, from 35% to 32.2%.

  3. In August 2026, Klean Kanteen lost estimated Share of Search among water bottle brands worldwide, from 6.9% to 6%.

  4. In August 2026, Nalgene rose from 5th to 4th among water bottle brands worldwide.

  5. Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does YETI compete?

YETI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated drinkware brands4th of 56.4%Show ranking
Water bottle brands2nd of 632.2%Shown above
Cooler box brands2nd of 546.3%Show ranking

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • yeti com
  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

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How the Brand Demand Index is measured

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