Brandwave

Wild One vs YETI:Which is searched more?

In September 2026, YETI had more branded searches than Wild One among dog Bowl brands worldwide. YETI was estimated to have 388K branded searches compared to Wild One’s 40.5K, and held a 90.3% Share of Search versus Wild One’s 9.4%. These are worldwide searches for English-language branded terms.

Share of Search among dog Bowl brands worldwide in September 2026Which is more popular in search, Wild One or YETI?
Wild One9.4%40.5K searches
vs
YETI90.3%388K searches

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Which is more popular in search, Wild One or YETI?

Compare the dog bowl brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wild One and YETI among dog Bowl brands worldwide, by month

Share of Search by month for YETI, Wild One. The figures are in the table below the chart.

View monthly share of search table
MonthYETIWild OneMaze
Oct 202587.8%11.8%0.37%
Nov 202590.6%9.1%0.29%
Dec 202594.2%5.6%0.21%
Jan 202689.4%10.3%0.3%
Feb 202690.4%9.3%0.32%
Mar 202686.9%12.7%0.41%
Apr 202688%11.6%0.39%
May 202689.5%10.2%0.34%
Jun 202691.2%8.6%0.26%
Jul 202689.9%9.9%0.25%
Aug 202690.4%9.4%0.19%
Sep 202690.3%9.4%0.32%

How has the Wild One and YETI comparison changed over the last 12 months?

  • YETI was ahead of Wild One in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog Bowl brands worldwide moved from 11.8% to 9.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among dog Bowl brands worldwide moved from 87.8% to 90.3%, and its estimated monthly branded searches moved from 368K to 388K.

How did search popularity change for dog Bowl brands worldwide in September 2026?

  1. Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Wild One’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wild One

1 branded search term

  • wild one

YETI

4 branded search terms

  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

How the Brand Demand Index is measured

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