How popular isYETI in search?
In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 90.3% estimated Share of Search among dog bowl brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dog bowl brands compete with YETI?
Share of Search by month for YETI, Wild One. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Wild One | Maze |
|---|---|---|---|
| Oct 2025 | 87.8% | 11.8% | 0.37% |
| Nov 2025 | 90.6% | 9.1% | 0.29% |
| Dec 2025 | 94.2% | 5.6% | 0.21% |
| Jan 2026 | 89.4% | 10.3% | 0.3% |
| Feb 2026 | 90.4% | 9.3% | 0.32% |
| Mar 2026 | 86.9% | 12.7% | 0.41% |
| Apr 2026 | 88% | 11.6% | 0.39% |
| May 2026 | 89.5% | 10.2% | 0.34% |
| Jun 2026 | 91.2% | 8.6% | 0.26% |
| Jul 2026 | 89.9% | 9.9% | 0.25% |
| Aug 2026 | 90.4% | 9.4% | 0.19% |
| Sep 2026 | 90.3% | 9.4% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 388K | -18.4% | -0.1 points | |
| 2, held 2nd | 9.4% | 40.5K | -18.2% | 0 points | |
| 3, held 3rd | 0.32% | 1.4K | +38% | +0.1 points |
Compare search popularity between YETI and its closest rivals
Every comparison with YETI
24 comparisons
- Elgato vs YETI
- Esky vs YETI
- Hydro Flask vs YETI
- HyperX vs YETI
- Owala vs YETI
- Pelican vs YETI
- RODE vs YETI
- Stanley vs YETI
- Carhartt vs YETI
- Igloo vs YETI
- Coleman vs YETI
- Shure vs YETI
- Engel vs YETI
- Frank Green vs YETI
- Corkcicle vs YETI
- Nalgene vs YETI
- Dometic vs YETI
- Chilly's vs YETI
- Blue vs YETI
- Klean Kanteen vs YETI
- Wild One vs YETI
- S'well vs YETI
- Icey-Tek vs YETI
- Maze vs YETI
How has branded search demand for YETI changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among dog bowl brands worldwide increased from 87.8% to 90.3%.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among dog bowl brands worldwide peaked at 94.2% in December 2025 and was lowest at 86.9% in March 2026.
How did search popularity change for dog bowl brands worldwide in September 2026?
2 changes
Where does YETI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated tumbler brands | 4th of 7 | 6.2% | Show ranking |
| Drink bottle brands | 4th of 6 | 6.3% | Show ranking |
| Insulated drinkware brands | 4th of 5 | 6.5% | Show ranking |
| Boom arm brands | 3rd of 6 | 21.4% | Show ranking |
| Metal straw brands | 3rd of 3 | 25.6% | Show ranking |
| Chilly bin and cooler brands | 2nd of 5 | 28.5% | Show ranking |
| Lunch cooler brands | 2nd of 3 | 32.2% | Show ranking |
| Water bottle brands | 2nd of 6 | 32.8% | Show ranking |
| Ice box brands | 1st of 3 | 38.9% | Show ranking |
| Cooler box brands | 1st of 5 | 59% | Show ranking |
| Dog bowl brands | 1st of 3 | 90.3% | Shown above |
How is YETI measured?
Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yeti drinkware
- yeti rambler
- yeti tumbler
- yeti water bottle
Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is YETI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.